What is User Experience?
User Experience, also known as UX, is the process design teams use to create products and layouts.
That provides meaningful and relevant experiences to users.
And basically about providing the user with the information, they want to see with the least amount of friction.
By friction, I mean anything that can get in the way, such as big advertisements, pop up, email captures, and so on.
Websites with a Poor UX struggle to rank highly in search results due to the site’s poor user metrics dragging it down.
The six main things you need to be aware of that can cause a poor user experience.
Responsive web design.
There are many reasons for businesses and web developers to use responsive web design principles.
Content creators have an obligation to meet consumers where they are.
An increasing number of users are regularly accessing the Internet on a wide range of mobile devices, often more frequent than people using traditional desktop computers.
Responsive Web design ensures that your content is placed correctly for all users, regardless of what device they are using.
which provides a stronger user experience and ultimately more conversions.
As you can see from the image, the website on the left does not have a responsive web design.
As a result, if you land on a website and you want to read the content, you’re going to have to zoom in.
And if you scroll across the screen to read it, which isn’t exactly a great experience.
whereas In the example on the right, the website does have a responsive web design.
And as a result, the article is much easier to read.
showing your website design is responsive is probably one of the most important things to check when it comes to user experience.
Most themes and website builders already have responsive designs, so most people won’t have to worry about this.
However, if your site has been around for many years, then it is worth checking.
Simple navigation.
Keep your website navigation simple.
Your navigation is the menu you have at the top of your website.
Without website navigation, your businesses can’t figure out how to find your blog, your products, pricing contact information, and so on.
Start with this rule of thumb.
Your website navigation structure should allow someone to land on any page on your website within free clicks.
It would be great if you knew that every visitor would start on your home page and then follow a predictable path.
However, in reality, that never happens.
People navigate around your website through all different places.
Website navigation allows visitors to flow from one page to another without frustration.
If you have done well, visitors will leave the site with the intent of returning and might even buy something new in the future.
What you need to remember is that people visit lots of websites every single day.
so they have no shortage of places to find the information they want.
If you don’t offer a clear website, navigation users will get frustrated trying to find what they want.
And will simply close your website and go elsewhere.
Answers search queries as soon as possible.
I see a lot of websites that are guilty of this.
instead of giving the user what they want, which is what they search for.
They showed a user ton of other information and then pushed to answer what the person was looking for to the bottom of the page.
Resulting in the user having to scroll all the way down the page just to find what they were looking for.
This results in a poor user experience and a lot of the time the user just gets bored ends up in clicking the back button, go to Google, and trying to find another website.
Rich media
simply refers to images and videos.
you want to add lots of images and videos on your website that were relevant to help break up big wars of text.
Rich media also makes your content more visually engaging.
No one wants to land on a website confronted by a massive wall of text.
You can use websites such as PIXABAY to find tons of images that you can use on your website.
Fast-loading website.
It’s super important.
Your website loads fast.
Imagine you urgently need to find some information.
So you head over to Google and into your question.
You then click a top result in Google only for it to take 20 seconds to load.
Chances are you won’t be happy and you’re going to hit the back button on your browser to find another website.
Having a fast-loading website is essential in this day and age.
You want to make sure your website loads in three seconds.
And this is a number that Google has stated.
You can test your website’s page, be using G.T. metrix, which is free to actually showcase your current web page speed.
Match up with the search intent.
Search intent is super, super important.
When you optimize a page for specific keywords, you need to make sure your page matches the search intent of that keyword.
If someone searches for green hats in Google, then you land on a page which is all about green hats.
However, if someone searches for red hats, the nation lands on a page that is just about red hats.
Both searches should return results for what they search for.
You shouldn’t be shown any red hats on the page, which ranks with the keyword green hats.
Match your page with a search engine and you’ll see your website conversions skyrocket.
So now we’ve covered the six elements which can help improve your website’s UX.
