What is the difference between SEO and SMO? The following paragraphs will attempt to clarify which is more effective for internet marketing.
Hopefully, by the time you have finished reading this, you will have a better idea of what they are and how to use them.
Search Engine Optimization, or SEO as it is commonly known, is all about increasing your website’s visibility in the search engine.
The higher up in the rankings you get, the more visible your site will be in the search results or SERP. If your site can stay there for the top positions, the traffic and potential customers that you attract will increase dramatically.
This is called Search Engine Optimization or SEO. SEO works on getting your pages more visible in SERPs. It is all about making sure that you get noticed. Which is more effective SEO or SMO? In short, the answer is SMO.
So, what is SMO? It is “Social Media optimization.” SMO is simply a way to optimize your web content and other marketing materials so that they are more “social.”
This means that the content is read by people who are connected to you on a personal level. So if your fans are on Twitter, your pages on Facebook, and your blog posts are read on your Google Reader, then you are using SMO.
What happens is that the search engines, or bots, pick up on “social” keywords, such as your keywords. So when someone searches for your particular niche, your page will show up.
Now, the SERP spiders are very smart, and they will notice that the links on your website appear on a variety of different websites. They will crawl your pages and rank them based on how many times the links are displayed.
If there are lots of links from websites other than yours, that means that you have a lot of potential traffic flooding to your page, and a great chance of being ranked high in the search engines.
However, what happens if your pages only contain relevant information?
If your website only sells a product or service, but the search engines see other websites that are also selling the same products or services, then you might not get as high a ranking as you otherwise would.
The reason is that some of these websites will be ranked high simply because they had to pay for their ranking. The pages that were built specifically to rank high in the search engines were built for this very purpose.
Therefore, it makes sense to use SEO to target your keywords and key phrases in order to draw in as much traffic as possible.
But of course, you also need to make sure that you are not bypassing the very important issue of relevancy. In other words, don’t try to fool the search engines into thinking your site is more important than those websites that are obviously spamming the rankings.
Some internet marketers try to get their websites listed on high PR directories and focus on that alone.
This can be a very effective way to get a higher ranking on search engines, but it can also result in your website getting blacklisted by the major directories, which severely hurts your reputation as well as the ranking of others.
It’s important to understand both SEO and SMO. SEO is definitely more focused on search engine results, and SMO is more about website visibility.
When used correctly, both SEO and SMO can increase your website’s rank considerably. When used correctly, either one can give you excellent results.
However, a balanced approach is always best, using SEO to target keywords and content, and SMO to drive in targeted visitors and potential customers.
If you are into online marketing as well as have an eCommerce website or blog, then you might be asking yourself what is the difference between SEO and SMO?
Both have their own advantages but with the increasing popularity of Search Engine Optimization or SEO, people are now looking for the best ways on how to achieve the top ranking for their website in the search engines.
On the other hand, with the rising popularity of Social Media websites such as Facebook, Twitter, etc., people are also searching for the best ways on how they can promote their business using the social media platform.
This has resulted to the ever-growing popularity of search engines. However, SMO is said to have the edge when it comes to SEO.
Most SEO strategies are based on search engines results and hence there is a need for one to be very strategic and ahead of his/her competition when it comes to SEO.
In short, SEO is the process of optimizing a particular site through keywords and this is why SMO is believed to have a huge edge over SEO.
It is true that SEO is mainly based on keywords and hence your website will show up in the results based on the keywords used by the search engine.
However, SMO is different as it focuses more on social media and various types of media. In short, SEO is mainly focused on Search Engine Optimization whereas SMO is focused more on the way search engines work.
There are different types of search engine optimization techniques that are being employed today such as Pay per Click, SEO Elite, etc., however, what sets it apart from SMO is that SMO tends to focus more on the content of a website and hence the social media sites are also used to provide content to your website.
Hence, this makes SMO a lot more effective than SEO.