What is Search Engine Marketing? Search Engine Marketing is basically a type of Internet advertising which involves the marketing of websites by increasing their ranking in search engine results pages, mainly through paid promotion. Search Engine Marketing can be done for free using simple techniques like Pay Per Click, cost per impression, etc.
Or you can invest in professional Search Engine Marketing which can include Paid Search Engine Marketing, Search Marketing, pay per action, and paid inclusion. You can choose any of these methods depending upon your budget and marketing needs.
Let us take Pay Per click as an example. The user places the search keyword or key phrase in the search box and clicks on the search button to get the results.
When the result page is generated, it lists the top ranking sites on one side of the results page.
If you are on one of the top results, your ad will be displayed on the right-hand side of the page with the sponsored links appearing as text. The words or key phrases used in the ad must relate to the content of your landing page.
So, if your keyword is ‘pets’ then your ads will be on the right-hand side of the page as mentioned above under “paid advertising”.
The right-hand side contains the ads of those who have shown themselves to be experts in related keyword searches and shows to have higher conversion rates.
So if your landing pages are all about pets, then your ads should have related keywords such as ‘pets’, ‘pet care’, ‘pet grooming’, ‘pet insurance’, etc. This is where you use similar text and images to attract the attention of the audience. Your goal is to show up as a relevant and popular choice for your target audience.
There are different types of marketing strategies. One of them is Content Network Marketing which includes pay per click ads in which the advertiser only pays for the number of clicks that lead to his website.
It is like an auction house where the marketer or advertiser has to bid for a spot on the search engine result page through different types of keywords that will lead to his website.
The advertiser can either choose to bid on different types of keywords or opt for a general category to attract more visitors.
Another type of search engine marketing strategy is Pay Per Clicks. In this technique, the advertiser only pays for the number of clicks that lead to his landing page.
Again, he can choose to bid on a particular search term or choose a general category to attract more visitors.
The third option for advertisers is the use of contextual advertising.
This is one of the most effective strategies adopted by webmasters who want to promote their websites. Here, the webmaster makes use of different types of techniques that will allow him to gain more organic traffic.
For instance, if he places ads on blog sites and article directories, he is assured of better organic results from the search engines. These ads are also referred to as PPC ads. The AdWords program offers advertisers a choice of which type of ads they want to display based on the keyword patterns used by customers in searching for their products.
The third form of search engine marketing is the Pay Per Click campaign. In this campaign, the advertiser only pays the host company whenever his ads are clicked. Google and Yahoo are two of the major pay per click providers.
Other pay-per-click services that you may find are Bidvertiser Network, Adbrite, Media Buy, Adbrite, eBid, and Chitika. All of these companies offer various packages based on your budget and requirements. You may also use contextual ads, pop-ups and Web ads.
When it comes to the use of search engine marketing to improve traffic and improve conversion rates, the emphasis is on the long-term benefits of the campaign over the short term.
An advertiser should not rely on just one or two campaigns. Instead, he should have a strategy that will bring better results and faster. It is only then that he would be able to achieve higher rankings in the search engines.
Conclusion
What is Search Engine Marketing? It is nothing but an online marketing technique that seek to increase traffic popularity of a website by various means.
Search engine marketing is basically a new form of Internet advertising which involves the marketing of websites through paid advertisements through search engines, mainly on major search engines like Google, Yahoo and MSN.
These paid advertisements are called sponsored listings’ in that they are placed by the websites for the purpose of paying a certain amount of money when any of their users click on them. The money paid by the website owner to these sponsored listings is generally very minimal and is usually referred to as ‘per click cost’.
What is Search Engine Marketing? This technique uses targeted keywords in generating traffic to a particular site from search engines.
This process of Search Engine Marketing is generally undertaken to enhance the ranking of the website in the top positions of search engines. This is achieved by optimizing the web page content, title, URL and other meta tags of the web page.
What is Search Engine Marketing? The main objective of Search Engine Marketing is to get higher placement in the search engines.
To achieve this, the marketer needs to employ several techniques and strategies. One of the important techniques employed is the creation of quality score landing pages which not only increase the traffic to a website but also the quality score of the website.
What is Search Engine Marketing? This is a process of Internet advertising, in which advertisers pay to make ads with specific keywords that are related to the product or service that they are selling.
The keywords are entered by the users as answers to various online questions. Once the users enter the keywords in the search boxes, search engines display the resulting websites on the results page.
Ads that match the keywords are displayed and these ads either direct the users to the seller’s website or another advertiser’s website.
What is Search Engine Marketing? It is a technique of using specific keywords and phrases in order to get a high ranking in search engines. SEO is an important part of every online marketing strategy.
This is a free method to attract visitors to your site. It is an effective method for gaining popularity on search engines. The key in this type of marketing strategy is the first page listing on search engines which can be achieved through effective usage of keywords.
What is Search Engine Marketing? Search engine marketing is an important and effective method of promoting products and services in cyberspace.
This method has been used successfully by most businesses to gain popularity at the top of search engines. For better results, consistent traffic is required from the advertisers. For better recognition, the online marketing techniques have to be customized to fit the business requirements.
