In this post, I want to explain to you,the difference between follow and no follow links.
This is a Google only concept.
It’s important for when you are getting other websites to link to your site and it’s important for when your site links to other sites.
But in this article, our main focus will be on when links are pointing to your site, because when you are link building, getting links to your site, you want follow links and you want to avoid the no following.
No follow is a way to not pass the SEO benefits to your site.For eg: Wikipedia gives you a no-folow link(if it links to you)
So of course, that’s what you want to avoid for us to understand the differences between the benefits of follow and not follow.
We have to understand the SEO benefits of a link.
And the way Google looks at pages, it sort of determines how much SEO strength each page has and the strength sometimes called link juice in the industry.
They use the term link juice.
Every link that a page has gives out some link juice.
So if some website links to you, it gives you some link juice, which is the same thing as saying gives you some SEO strength or benefits.
And a page’s SEO strength is divided roughly equally among all its links.
So if it has like,let’s say, link juice of 100 and it has five links that it points to other places, then each link has one fifth of that.
But the website owner has an option.
He can say, I don’t want to pass link juice to some link, and that’s where they use the nofollow.
So if a link uses a nofollow tag, then that link passes zero SEO strength.
If you need to make sure when you are link building that you are getting only follow links.Now let me actually show you how these look like this is very basic HTML.
Here’s an example of a following.
.This is just the html for link.
Nothing special in.
The only difference for a nofollow link is that it has this rel = nofollow tag and sometimes the nofollow tag is spelled with a space, sometimes without a space.
Doesn’t matter if it has this.
Google is going to disregard this according to Google.
Google disregards this.
Now, of course, as with anything, it’s complicated when it comes to Google.
The SEO industry has a consensus:
Google still might pass some SEO link, juice or strength, even if there is a nofollow link.
But they decide on their own and for the most part, they listen to this.
No follow or follow, but they still retain the last word on.
So now I’ll show you how to check whether links are follow or no follow.
And I’ll also show you how I manage this.
Go to any page on a site and right click on it to view the developer tools.
So what I’ll do is I’ll go to view developer view, source view, source code.
If you’re on a different browser, you still need to navigate to the view source, but it’s relatively easy on all the browsers.
from there you can see HTML of that page.
And what we’re going to do is we’re going to do a control effort, which is just to search.
And you’ll see that we have a real nofollow that means I don’t want to pass any as your strength to that page because why?
I mean, yourdomain.com has all this strength.
I don’t want to see your strength leaving my website.
Now, I’ll show you another link(go to their about us page).
Same thing.there you will find another dofollow link
Here you see link to any anchor text.
Well, guess what?
I did not put a nofollow tag here because I want this link to be followed and I want to pass strength throughout my own pages.
So that’s how you can go and check in any HTML page.
You can go and check when they link to your site or sites like yours.
And if you’re considering getting a link from them, you’ve got to see do they link with the following or a nofollow?
And if they do follow link, it’s much more worth pursuing.
And in fact, you can ask the webmaster or whoever to make sure that they put your link as a follow and make sure they do not put it as a no follow