If you have just created your first order sequence from the previous tips and tricks, congrats.
Now is the time that we should let our system run while we go on vacation, right.
OK, I’ll meet you in Hawaii.
Don’t order me and go on a vacation just yet.
If you do, you are leaving a lot of money on the table, a lot of miss opportunities.
Because we need to make sure our system is running smoothly first.
Do you remember how we talked about successful entrepreneurs who work on the beach with laptops, how they only have to work a few hours a day or a week?
What are those people doing on their laptops?
Well, one thing they are doing is maintenance, looking for what may not be working, and making small tweaks here and there to improve performance.
And that’s what we need to do, too.
So far, we have four emails written and automated, the lead magnet email and the lead magnet offer sequence, which makes up the other three emails.
Once we start driving traffic to our landing page and getting people to opt into our email list, we need to see how well our system is doing, how many people are actually opening and engaging with our emails.
I learned this the hard way one time after writing an entire week-long email affair sequence composed of seven emails.
I just let the system run and I paid for heavy traffic to my landing page.
I then went on a trip to Vegas.
I was out on vacation.
I wish no, it wasn’t for vacation.
It was for a white label.
An Online Amazon Sellers Convention.
Yeah, I know it sounds really geeky, but anyways, I was there to network with other entrepreneurs and present the email marketing strategies that I came up with.
Imagine my embarrassment when I looked at my email account and realized that I haven’t made a single sell and have paid for over four hundred dollars in Aspen.
I mean, what the hell was my offer that after a long day of geeking out at the convention and learning about seaweed’s and how it’s a new billion-dollar market, it’s basically marijuana that you can’t get high from.
Then I had an argument with the company about why the hell would anyone want to buy marijuana that you can’t get high from?
And they taught me that it was because CBD is the opposite of THC that makes you high.
And if you ingest CBD, you are more relaxed.
Hence the new billion-dollar market.
I was so stressed learning about all those named CBD tax ABCDs, I don’t know that I totally forgot to check up on the email system I built.
So after four days at the convention, going to every table to network.
Oh, and to get free stuff like spinning this week with giving free gifts, some people got one hundred dollar gift cards and I got more power into it.
Anyways, four days later, I check my account and realized I made no sales and spent over four hundred dollars in Aspen.
What did I do wrong?
My email system was not running smoothly.
It wasn’t that my offer that was bad.
It was the fact that almost no one saw my offer.
You see, in the seven email sequences that I wrote, the majority of the people stop opening at the third email.
I was getting open rates of seven percent for emails four, five, six, and seven.
That means something is going wrong.
I emailed three.
When something like this happens, we need to look back at the email that’s getting poor, opens or click through rates and experiment with different subject lines and body copy.
So what can you learn from my mistake?
As soon as you upload your email sequence and automated it in a day or so, look back at the open rates and the click-through rates of your emails.
An average of twenty percent open rate is good.
If it falls below that, then you will need to consider tweaking the emails before you leave them alone to run by yourself.
One thing that you shouldn’t be distracted by is sales numbers.
Don’t be discouraged by your email system.
If you are not getting a lot of people are taking you upon your first offer and don’t feel that you have to continue to tweak your offer emails until you get a decent conversion percentage.
Remember, only an average of 10 percent of people who opt into your list for the first time will buy from you just like the pie chart that we talked about before.
Ninety percent of your sales will come after the first month.
Our main goal is to make sure you’re getting at least a twenty percent open rate on all of the emails in your sequence.
The secret is, as long as your subscribers are opening your emails, we will have plenty of opportunities to convert them into customers later on.
Here are the action items in this episode.
Setting up your system and not checking to make sure it’s running smoothly.
Is money left on the table?
The robot you created is smart, but not smarter than you.
It will keep making the same mistake over and over and not know about it and not care about it unless you fix it yourself.
As soon as your system is online, check back at it periodically to make sure each email in the sequence is getting at least a 20 percent open rate.
If not, then consider changing the subject line or a different domain name.
If your open rates are good, then your system is good to go and you can let it run by itself.
That’s the time where you can go on a vacation and reward yourself for a job well done.
Hey, if you want to go on a real Vegas vacation, hear me up, OK?