It’s power-up time by the end of this article, you will have an arsenal of new words you can use to influence people.
One of the hardest things about writing emails is to come up with a word to describe something.
You already have an idea in your mind, but to put that idea in words on paper can be hard and you don’t want to use boring words that will put people to sleep.
You want to use words that trigger emotions.
But if you go online and search for power words, even if they work, they are not organized.
You get a long list.
And after a while, as you read through them, you forget why you are even looking at a list of words.
Remember, your emails should trigger emotions.
Emotion is what gets people to do something.
Open your email, click a link, read your article, watch your video and buy your products.
Emotion drives everything.
And that’s why emotions should be determining what words you use in your emails.
Now it’s time to power up.
This is why I collected the most popular power words using today’s marketing emails and organize them in groups just for you.
There are five main groups of words that you should start using when writing emails, and they all trigger a certain emotion, curiosity, fear, vanity, trust, and simplicity.
- If you want to get someone curious, you start using words like bizarre, sensate, uncharted members only or exclusive.
- If you want to create some fear, you use words like a lawsuit, nightmare, overpay, crisis or epidemic.
- If you want to stroke your audience’s ego and appeal to their vanity, you use words like elegant, clever, rebellious, premium, or daring.
- If you want them to trust you and believe what you say is true, you use words like recognized, genuine, authentic, certified, or track record.
If you want to show how easy it is to use your products and how easy it is to sign up,
You use words like;
instant, painless, effortless roadmap, or comprehensive.
And if you want to shine them off, it’s hasta la vista, baby.
The point is to look at these resources and put them somewhere close so that you can see them every time you write an email.
When you are trying to bring up emotion in your audience and struggling with what words to use, start using these words to help you.
I hope you found this power episode useful.