Everyone who has ever looked at the search engine results has wondered what the most important Google ranking factors are. Google itself doesn’t always share that information. It often depends on who you ask. So who can you trust?
Google uses over 200 different factors to rank a website. Apparently, they use a special algorithm to select the most relevant keywords from all the data it has collected.
Obviously, it doesn’t matter which keywords they picked. It’s not even all that important.
But now, since it seems everybody is looking at these things, we need to know which of the ranking factors are most important for search engines.
The most important Google ranking factors are the ones that directly influence the position of a page in the search results. That means it’s not the keywords. It’s the relevancy signal.
The most important Google ranking factors, according to many experts, are site speed and website loading speed. Google looks for good user experience.
If a website takes too long to load or uses slow-loading scripts, it’s probably out. (But remember, they are doing this for every user, not just Google. They are just using a quality judgment filter based on certain criteria.)
The second most important Google ranking factor is the quality of the content within each page. Content counts for a lot.
When it comes to SEO (search engine optimization), the best thing you can do is to provide lots of high-quality content, but make sure it’s relevant.
The third most important factor that Google uses for their algorithms is the relevance signal. This is closely related to the relevancy signal. The relevance signal is also derived from the keywords used for optimization.
The higher the relevancy signal, the better optimized your site will be.
The fourth most important Google ranking factor is the creation of high-quality content. The more high-quality content that you have on your website, the better the chances you’ll rank highly for your selected keywords.
You can create content easily with WordPress, especially if you master the proper steps for creating a great-looking and usable blog. There are many other blogging platforms available.
The fifth most important ranking factor is backlinks. The more backlinks you have, the better the rankings you’ll achieve. Backlinks are links from other sites that point back to your own.
Google looks at the quality of the backlinks and gives more importance to the links that are coming from sites that are trusted.
The sixth ranking factor is the existence of duplicate content on your website. This ranking factor is an attempt by Google to gauge the amount of effort you’re putting into generating unique content.
It’s another way Google tests the popularity of your site.
The seventh factor is the existence of a well-optimized landing page. The landing page is the first page a user finds when they click on a Google search. This is usually the first page they look at, so it should be highly optimized.
The presence of duplicate content or a poorly optimized landing page will immediately bring your site’s ranking down.
The eighth most important Google ranking factors are keyword optimization and backlinks. Keyword optimization pertains to the strategic placement of your keywords on your website, articles, and blogs.
Keywords are the words, users will enter into the search engine to find what they’re looking for. If your site doesn’t possess high-quality relevant keywords, then your site won’t rank as high.
The ninth and final ranking factor is the total number of pages linked to a single web page. Backlinks can potentially boost your website’s rankings considerably.
These rankings are calculated using the PR or Page Rank algorithm. The higher your PR, the more popular your site will be and the more likely you will receive traffic. However, these rankings are influenced by the quality of backlinks pointing to your site.
The final ranking factor is domain authority.
Domain authority refers to the number of links that point to your blog or website. This is a great measure of your blog’s popularity, but it does not mean it will automatically increase your rankings. Higher domain authority will naturally bring you higher rankings.
Conclusion
Google’s list of the most important Google Ranking Factors is incredibly confusing. Google uses more than 200 different factors to rate a website. Apparently. It does not matter how accurate that number is either.
The sheer size of it all is intimidating. Especially for somebody just beginning to rank for the first time. However, there is a big catch. Not all of those ranking factors are equal.
One of the most important Google ranking factors is the amount and quality of inbound links pointing to your site from other sites. Google will not give you a high rank if there are no or few incoming links pointing to your site.
This may sound obvious. You just have to follow link-building guidelines and make sure you get good, quality backlinks from high-quality websites. The problem is that there are a lot of people that do this wrong.
They try to use a few link farms or they target only one or two of the main keywords and completely ignore the rest of the content on the page.
Another of the most important Google ranking factors is the overall user experience and Google does not like “one size fits all” websites. A great example of this is how Google views websites with poor user experience.
Website load speed has a lot to do with how Google feels about a website. If your website takes too long to load, Google will not want to load your page. Therefore, your first step when building your website is to improve your website loading speed.
The last and final set of Google ranking factors to address is how many incoming links you have to your website. This can vary greatly depending on how popular your site is compared to your competition.
For popular sites, getting hundreds of incoming links is a plus. However, for less popular sites, increasing the number of incoming links is usually not enough to improve ranking.
In the past, it was necessary for site owners to pay to have their sites entered into the search engine’s index. This is no longer necessary, as Google has made it possible for anyone to create content and have their site ranked highly.
The Most Important Google Ranking Factors are simply to create high quality, original content and get the word out to the best marketing possible.
The final most important ranking factor is a site’s PageRank.
The PageRank of a website is determined by various factors such as the number of inbound links that point to the site.
However, another equally important ranking factor is the total number of incoming links that lead from each page on a site. The higher the pagerank of a page, the more trusted that page is and the more likely it is that someone will click on the link.
The Most Important Google Ranking Factors is getting as many incoming links as possible and then using those links to create authority.
All of the Most Important Google Ranking Factors are fairly easy to understand. However, getting the higher rankings that you desire is a lot more difficult.
The process is actually a little like breaking through a cement wall. It will take time and patience, but the most important thing is that you create content that readers will value and use.
