If you’re a webmaster, SEO expert, or someone who wants to learn the ropes about the world of search engine optimization, you’ve probably heard of the terms inbound and outbound links.
But what are they, and how do they affect your site?
Knowing the difference between inbound and outbound links will help you learn how to improve your website’s rankings.
Here is a look at the inbound vs. outbound link difference, and why it matters.
Inbound Links are simply links pointing to your site from another site. These are usually used by blogs or other similar sites to direct traffic.
You can create these inbound connections yourself with little effort, or you can hire a link builder or firm to do it for you.
Outbound links, on the other hand, are those that are created internally by you or your company.
The first thing you need to understand is what the difference between inbound and outbound links is.
To explain this term a bit further, inbound links are those that come from one website pointing to another. This is the common term in the SEO world and is the most common way many websites use to connect to each other.
Outbound links, on the other hand, are those that are received from another website (usually a blog) and are used to point to your website.
There are many benefits to having both types of backlinks. With inbound backlinks, you can increase your own ranking and your own visibility to search engines.
They are also great for helping you get more visitors to your site. If your inbound link just happens to be on a high authority site that gets a lot of traffic, then you will naturally rank higher than you would without that link.
One thing to remember is that the more authority your link has, the better its rank will be, but just remember that they are not the be-all and end-all, you still need to build your quality backlinks to rank higher.
On the flip side, outbound links provide a method of “sticky” backlink building.
Outbound links, when used properly, can help you rank much higher for a given keyword or phrase than you would without them.
For example, let’s say you rank for the term “appliance repair.” You could link to one website that offers a variety of appliances and another site that offer repair tips (links to those specific repairs).
This is a “stealing-link” strategy and is one of the best backlink strategies available.
But let’s say instead that you want to rank for the term “mechanical engineering.” What you want to do is place your URL beside the phrase and point to one of the specific websites offering mechanical engineering services. This is a “referral” link.
The other website does not care what you are referring to (although it could use your information in its own press releases or ads), it’s just using your information to help improve its own ranking.
This is “inbound linking,” and is the key to successful search engine optimization.
So which one to use? If you have no problem with inbound links, stick with them. They take less time to set up, can be extremely valuable for your SEO efforts, and can provide a significant boost to your search engine ranking.
However, if you are new to search engine optimization and have a little trouble setting up your linking strategy, try an outbound link.
It’s just as powerful but takes a little more time. But it will allow you to potentially reach people who wouldn’t normally be able to find you, which is important.
In the end, both methods have benefits, but you will see a much larger effect if you use an inbound link to drive visitors to your web page.
However, if you just want visitors to read about your niche, you may want to use outbound links. Either way, you can benefit from good link equity.
The difference between inbound and outbound links can be best understood by what you intend to achieve.
Outbound links simply link you generate, generally to other sites on the Internet. The reason you do that is that other sites with links to your high-quality sites (again, according to the search engines), will increase your ranking.
On the other hand, inbound links happen when you create inbound links to sites or pages that are related to yours, or even highly relevant.
The number of inbound and outbound ones is quite a controversial topic in the SEO world. One viewpoint is that, while many techniques and tactics count, there is no precise number that can be called inbound or outbound.
The truth is, many techniques that many people practice work, but others don’t. That said, some common techniques that many experts recommend include:
* Count internal and external inbound links for your site. This is an important part of the ranking algorithm.
While external and inbound links play a big role in determining your position on the SERPs, internal ones are also a crucial part of the formula.
If you cannot get as much internal as possible, then that may negatively affect your rank.
* Watch the number of inbound links pointing to your website. This is another aspect that can vary depending on the kind of websites you have.
The more the number of outbound links pointing at your site, the more your position will drop. That is why many people try to increase the number of inbound links as much as possible.
* Watch how your inbound links and internal links look when you change the content of your website. As we mentioned above, certain strategies can help increase the number of inbound link-building pages.
Changing the content of your site will allow you to achieve a higher SERP position. The same happens with internal pages. They should have similar content to ensure that it will get indexed by search engines as well.
When building your links, you need to ensure that you get those from high PageRank websites.
The higher PR of the sites you link with, the more relevant content your link-building effort has.
So you can be sure that, if the content on your website is relevant to the topic, your inbound links will be too. And that will be very important.