The Three Kings, when it comes to optimizing your website, there are certain placeholders on your website that are more impactful than others, when you place keywords in them.
In order, they are your:
- SEO Title Tag
- Page Title (often referred to as an H1-tag).
And then below that, you’d have your subheadings such as h2 and h3 tag.
Lastly, you’d have your content.
The top three, the URL, SEO Title tag, and Page title.
These are the real big hitters and essentially define what your page is all about.
Now we know this.
We want to optimize our websites for all three elements.
I’m going to walk you through an example of how you optimize your website for each king.
1) Optimize the URL
Step one, optimize the URL, which is the first king.
we want to start off with our keyword research template for one of our pages and then look at the biggest keyword we have.
So in this example, I’ve decided to go with our ” yoga clothing page” , as you can see from the screenshot on the right.
I’ve already sorted out keywords in order of the most monthly searches.
So finding the biggest keyword is a simple task.
We can easily see that the biggest keyword is yoga clothes with three thousand two hundred searches a month as this is our biggest keyword.
We want to include it in our URL.
So a good example of a URL would be:
” website.com/yoga-clothes “.
A bad example of a URL would be:
As you can tell, we’re trying to stuff in as many keywords as we can in the URL and as a result, it looks very spammy.
We want to avoid looking like a spammer and ideally, we want to go for shorter URLs as well.
Another thing you want to keep in mind as well is you want to avoid repeating words in the URL.
if your website is called yoga.com, then a good URL would be yoga.com/clothes.
A bad URL would be yoga.com/yoga-clothes.
The reason why this is a bad URL is that you have the word yoga in there twice.
You want to avoid repeating words in your URL.
I’m not going to head over to my WordPress website and I’m going to show you exactly how you can optimize your URL on a WordPress website.
Optimizing the URL on a WordPress website is actually very straightforward.
So in this article, I’m going to give you a live walkthrough and show you exactly how you do it.
Let’s just imagine I am logging into my website and I want to create a new yoga page targeting that keyword yoga clothing.
So the first thing I need to do is to log in to my WordPress Web site.
For the example of this content, I’m using medisciencetech.com, which is actually my website for sharing My own SEO strategies.
So it’s not a yoga website.
However, let’s just imagine it is and will go ahead and create a new page.
Let’s go into the WordPress website, and then click add a new page and it will load a page that looks like this.
So to change your permalink structure, which is essentially a fancy word for URL.
If you don’t see this option right here, what you need to do is in your title up here simply to put in any random text and then a permalink box will load below.
And simply put in a keyword you want to target, which for me is going to be yoga clothes, and then simply click OK and then publish.
It was a new page.
It was an old one.
You want to click update and that is essentially how you update your URL.
Word of warning:
if your pages already have decent rankings and have links pointing to the page.
You may want to avoid changing the URL as this page will already have some trust and authority in the eyes of Google with its current rankings.
So if you go ahead and then change, you are out of this page.
It can result in a drop in rankings.
It’s better to just move on to the next two kings to better optimize your website if you insist.
And you still want to change the URL to include the keywords, then what I recommend is you set up a 301 redirect.
A 301 redirect is essentially when you redirect one page to another page, meaning if you had a link to that old page, then it’d be automatically redirected to the new URL.
2) Optimize the SEO Title Tag
Step 2 optimize the SEO title tag.
The SEO title tag is the main head in text.
You will see it in Google search results.
It’s usually filled out by Yoast SEO which is a free WordPress SEO plugin.
I’ll show you how you can install the plugin on your WordPress site shortly when we jump over to a live walkthrough.
The HTML email version of your SEO title tag would look like the picture above.
We should have brackets at the beginning.
Same title closing bracket same title and then within that you’d have your main keyword.
Try to get your main keyword towards the front of the title tag.
As it typically carries more weight and it is a bigger ranking signal as you will see from the image, the title tag which the website yoga matters are using, is clothing yoga activewear for women, men, and children.
When it comes to optimizing your SEO title tag.
Here are a few things you want to keep in mind:
You want to get your keywords to the front of the title tag.
Like I just said, however along with that, you want to make sure you write naturally and not just stuff your keywords in there as that will appear spammy.
which is what we want to avoid at all costs.
Also, try to include single keywords in there as well.
And again do not repeat words as it can very quickly lead to over-optimization and result in you end up going further back on the pages in Google.
In regards to length, this changes pretty often.
However, my advice is to keep it under 60 characters in length taken all of this into consideration.
Let’s head over to the backend of our WordPress Web site and craft our own SEO title tag for these keywords.
So I’m now over on the backend of the WordPress Web site and the plugin you need to install to do this very easily is called Yoast SEO.
It’s a free plugin for WordPress.
They do have a premium version.
However, you do not need the premium version.
You can do everything very easily with the free version.
Go ahead and download the freest SEO plugin from the plugin repository.
After installing that activate that on your website.
Let’s go over to the page to optimize.
So once you had the Yoast SEO plugin installed and activated on your website you can scroll down to the bottom of your page and you can see all the settings for it here.
Click the button showing Edit snippet.
if you don’t see this button open up the closed menu items.
So as you can see we now have the SEO title tag right here.
So at present Yoast is automatically populating his SEO title tag which we don’t want.
So when I click this button right here and then delete all of that and simply start craft in our own SEO title tag.
Based on the keywords we have.
if we go back to your keyword research template.
You will see all the keywords we have. and like I said we want to get the biggest keywords in our SEO title tag as well.
But we want to make sure it comes across naturally and it doesn’t come as spammy.
So I’ve done this already which I already have prepared nicely in this time right here.
So I’m going to copy this and then bring that back to my spreadsheet.
Just so you can see the whole keyword for ease.
So as you can see for the SEO title tag.
I’ve gone for yoga clothes for men and women tops vest and
more that says vests has changed that to vest top vest and more.
However, you can just go over to a Web site like word count and if you type in the title tag and find out how many words and characters there are in the title tag.
So as you can see below that we also have a description which is called a meta description. and the title tag for displaying in the Google search results.
So I’ve already gone ahead and crafted a meta description.
Back in the day Met description used to be a ranking signal.
However, it is no longer a ranking signal.
But I always recommend you still try and get your keywords in there as this will help to increase the number of clicks or CTR to your Web site.
So once you’re happy with your message description and SEO title tag click close the snippet editor and then scroll back to the top and then click Publish or update.
That’s going to ensure that changes you just made have now gone live over to your Web site.
So that is how you optimize your SEO title tag.
3) Optimize the Page Title
Step 3 optimize the page title.
So what is the page title?
The page title is what you fill in at the top of the WordPress edit screen.
Whenever you add a new page.
This is the first view that you have to fill in.
It typically gets converted into an H1 tag.
However, a bad theme converts it into two h1 tags or even an h2 tags.
The h1 tag represents the main topic of your page.
when it comes to optimizing your page title.
It’s kind of the same rules we follow as an SEO title tag.
However, you don’t want to make them exactly the same.
You basically want to scramble up the words or include some other valuable keywords in it as you will see from the screenshot above.
I’ve kept my page title very similar to my SEO title tag.
However, I’ve changed it slightly to make it a little bit more unique.
I’ve changed it from yoga clothes to yoga clothing and also changed it from tops vest and more to view Your tops vest and more.
So as you will see these are very small changes.
but they are enough to make it unique.
So let’s swap over to our WordPress website now and I’ll show you exactly how we can do this from a dashboard.
I’m now over on my WordPress dashboard and as you can see I had this option at the top of the page for the page title.
I’ve already optimized my page as well as I said in the previous slide.
So if you haven’t already optimized yours.
please go ahead and optimize your page title once you’re happy with your page title go to the right and then click update.
This will ensure all your changes are saved.
So now you know how to optimize all Three kings.
It’s important you know how you can easily check your three kings to ensure they are indeed correct.
The Three Kings are huge.
I can’t begin to tell you how much of a role they play at On-page SEO and making sure they are correct.
It’s something you do not want to overlook.
There is actually a free Google Chrome extension that allows you to be able to check all Three kings with ease.
Their extension is called SEO Meta click.
which is this extension right here.
So to find it simply go over to Google and search for ” SEO meta in one click chrome “.
So once you had this installed on your Google Chrome you should see a little icon like this pop up in your toolbar.