How Site Speed Can Make and Break your Site

The correlation between page speed and rankings.

How many times have you searched for something on Google click to resolve.

I then had to wait ages for the page to load.

I’m pretty sure he’d just raise your hand way in ages for a page to load isn’t fun at all.

9 times out of 10.We all end up getting really bored and going back to the search results to find another Web site.

Google’s young page speed is exactly the same.

Google doesn’t want slow road and websites on page one as it results in a poor user experience which if you think about it makes complete sense.

If everyone using Google has to constantly wait ages get information then eventually people end up going elsewhere and using another search engine such as being for example.

If everyone did that then let people spend money on running Google ads as why bother when the majority of people are using another search engine.

Google needs to ensure Avon has a great user experience when using their platform as it’s in their best interests.

One of the things that can cause a bad user experience is slow Web sites.

As a result Google has been tackling this for a while now site speed has been a direct ranking factor.

Since 2010 Google has also confirmed this in a Webmaster Central blog.

The general rule of thumb is that Web site should load of in three seconds.

If your site takes longer to load than free seconds then it can have a negative impact on your rankings.

This is why it’s super important to ensure you have a fast loading Web site in the next video I’ll show you how you can test the Web site speed to figure out if you are above or below that free second figure.

How to test Web Page Speed

So now you understand the importance of pagespeed and the magic number is three seconds.

It’s time to figure out how long it takes your website to load.

So you can do this very easily using a free online tool called GTmetrics.

Head over to GTmetrics and you land on a page it looks similar to this one you’re on his page one to simply enter your Web site into this box at the top and then click analyse.

However before you do that I just want to share if you approach it.

If you actually sign up and create a free account you can actually change your browser location.

so your browser location is basically location this tool is going to test your site speed from.

So let me finish it.

As he told us in the US and currently the browser location is set to Vancouver in Canada.

So this won’t be a true reflection of how long my site takes a load and what I want to do is change it to the right location.

Like I said if you create an account you’ve actually change your location.

I’m going to check it anymore.

page speed

So once I’ve done that I’m not gonna worry about the rest.

I’m simply going to click analyse so what GTmetrics is going to do now.

As you can see the information is now populated and it’s another site.

2.6 seconds to load.

So that is really good as it is below three seconds and we have nothing to worry about.

This was actually really good as well as it tells you what you’re doing really well and what you can work on.

So essentially when you see ‘ A ‘ :

It means 100 percent.

so for example enable compression you’ve got 100 percent on this recommendation.

Nothing to do here.

page speed

So all my files are compressed which is really good.

They’ve given me a 100 percent for that however if you show it to the top.

You can see there are an average of A grade.

So I wouldn’t really worry about these because I’m well off in three seconds.

However if your site time is maybe eight or nine seconds.

The we would different look at the things you can do to improve.

However like I said it’s not really an issue as this site does load fast and another protip as well as you want to retest it.

I would say another two times so try and get free figures for your Web site as sometimes information can be a little bit inaccurate.

if you test it three times and then take the average that will give you a true reflection of how long it takes for your site to load.

So I’m going to retest is now just make sure I’m still around about the 2.6 seconds.

page speed

So now we’ve got 1.8s seconds of page speed near to 2 seconds.

I still well under three seconds do one more retest just to make sure the last number is still going to be under three seconds.

page speed

Again the more times you test it the more library information is going to be.

so I do recommend you test it at least three times.


Top Metrics to Measure for SEO Performance

In this lecture you’re going learn how to measure success.

Looking at five different metrics and using two free tools, I’ve actually got the tools on the metrics listed here on the first point of our know checklist.

  • Google Analytics
  • Ahrefs
  • Yoast SEO Plugin
  • Google Search Console
  • Page Speed insights

Google Analytics

So we’re going to start off in Google Analytics and we’ve set this up earlier in the course already

I’m going to be giving you this dashboard where you can see an overview of the Google Analytics section.

But essentially I just want to show you now what SEO success might look like and how you were actually measured and the metrics that you would use.

I don’t expect you to see this fully in a week or even a couple of weeks as SEO takes a while to really get working and for you to really achieve and get visitors from the search results.

But I want to show you what the end of the process should look like right at the start.

So you really know what you’re working towards and the metrics that you should be looking at.

Web Site Traffic

First Should be Web site traffic.

How would you calculate and see in Google Analytics for the Web traffic just coming from the search engines?

Well, I can see here I’ve got a breakdown of my traffic sources by the different mediums. essentially the different marketing channels.


And I can see that from Google the organic traffic here represents 23 percent of my website traffic over the last 30 days.

This is by default set to the last 30 days.

So that’s one hundred and six sessions in total.

You can see that using Google Analytics it’s very easy for me to see how much search engines are contributing.

And terms of visitors to our Web site and that’s a great percentage and you can see that’s pretty big for other more established sites it could be a lot bigger.

30-40-50-60 percent really depends on the effort and time that you put into it.


Now let us move on to the second and it’s your metric that you should look at to measure success and that is conversions.

So not only do we want to see how much traffic the search engines are bringing us but we also want to see how much of that traffic is actually converting.

Now in this particular Web site The goal is slightly different is to get them to actually enroll and make a purchase.

You can see that here using this little chart which you’ll be getting later in the Google Analytics section.

I can see that organic The channel has contributed a goal can completions which represents 1.56 percent my total goal completion.

So I can see very easily how that is performing relative to other marketing channels.

Very last metric you might want to look at in Google Analytics to measure success is revenue.


Now I haven’t actually assigned a revenue value within Google Analytics but that is something else that you can also measure.

if you’ve technically got that linked up and if you’ve got a check in your web site you can measure all that.

So you can really see not only the number of visitors the percentage of conversions but actually, the dollar amounts that’s coming through from the search engines.

Power tool

So we looked at the first three metrics there if we want to look at two other important SEO metrics we can use a tool like ahrefs and there’s a lot of similar tools but I’m just going to use this one as an example.

And the key things that we want to look at here are you actually search position for a particular keyword and also the number of links that you have achieved.

Because remember that’s a very important part Ranking search and so we’re in high stress here.

This is a premium tool although I’m using the free version here and you can see it gives you a huge amount of information.

So what I can see up here is the number of bottlings the number of links that I have to my site.

And I can see the growth of that in this chart here.

So this is something very simple but a key metric.

Are you increasing your bottlings over time that’s really going to help you increase your authority

and help you rank higher in the search results.

The other metric that you might want to look at is your position for certain keywords.

Organic keywords

If I scroll down I can see here we go top five organic keywords.

So these are really my search position for these keywords and you can see for a lot of these here are ranking on the first page which is fantastic.

Now if I’m going to view the full report here I get a little bit more information on this and see you can see for example that I’m up to nine positions for this particular keyword.

I’m up nine positions for this particular keyword as well.

I can see the search volume for all of these keywords and my position here and the estimated traffic is cetera.

So this is a fantastic tool to really measure these two key metrics which are keyword ranking and the number of links and you can see here that you can get quite a lot of information for free.

But you have to upgrade then if you want to see the full list and more information.

So I would recommend that if you have a Web site that’s been open running for a while and you can upload this right here.

Now if you’ve got a block or brand new websites you’re probably going to see no information here because you have no traffic on your site or this tool hasn’t picked it up.

So let me type in my brand new site here and what I am expecting to see is no data and there’s no traffic on my side I’ve got no bottlings or nothing set up.

So this is what you can expect to see at the top at the start.

And just remember that this is a third party tool this is not Google.

They don’t have direct access to your Web site so that they can pick up a lot of information but it’s not instant.

So just keep that in mind as well and to recap then what we have talked about in this lecture is the five key metrics to measure your success


Two free tools to do that with.

And the information is there if you want to click through and remember and the things to look for and

in the next lecture then I’m actually going to show you how to optimize your home page for the search

engines or see that this is only very quick we can do and get a real result very quickly.

Product Review

Long Tail Pro Review 2021

What is Long Tail Pro?

Long Tail Pro is a powerful keyword research tool. Users can generate hundreds or thousands of unique “Long Tail” keywords in a matter of minutes based on one single root keyword or multiple root keywords at once.

Long Tail Pro is a grandmaster in the keyword research scene.

You can find keywords, determine keyword competitiveness, do backlink analysis and even track your ranking with Long Tail Pro.

In this article, we review Long Tail Pro and see if Long Tail Pro is one of the best SEO tools?

Long Tail Pro review

Long Tail Pro’s Instinctive user Interface

User Interface is more important as it facilitates interactions between the user and the tool. The UI not only focuses on aesthetics but also maximizes the tool’s responsiveness, efficiency, and accessibility.

Long Tail Pro’s interface is consistent and excellent to use.

Sometimes you may feel it can be a bit cluttered, you will feel it more usable once you adapt to it. For example, the SERP investigation dashboard has a ton of features and views that you’ll have to get used to.

On top, a few choices blend into the background, for example, focusing on a specific language or country:

Conclusion- Long Tail Pro’s UI

Considering all, it is not difficult to use and Instinctive. Indeed, even a newbie can handle most of the platform in under a few minutes, and SEO gurus will be able to get it in no time.

Finding Long Tail Keywords with Long Tail Pro

Keyword research is really exceptional and easy with Long Tail Pro.

you can add multiple keywords, so you shouldn’t sit around checking everything independently.

When you have a couple of keywords to investigate, you can click retrieve and discover Keyword suggestions:

Long Tail Pro provided you the low competition long-tail keywords, with search volume estimates and competition metrics.

This is good as you can find the best keyword for your content (blog) marketing efforts quicker.

Long Tail Pro’s algorithms do an excellent job of listing through all your possibilities and only displaying targetable long tail phrases(keywords).

You can likewise check the keywords of your rival ranks, and if you want to turn off their sorting algorithm, you can do manual keyword research for any seed keyword.

but, this is where Long Tail gets somewhat harder to utilize.

On the off chance that you simply recover more seed keywords, they’ll get stacked with all that you investigated previously. This is because the Long Tail Pro saves every past search and shows them simultaneously.

Conclusion- Finding Keywords

On the whole, Long Tail Pro improves keyword research a considerable amount, all while offering plenty of customization choices for cutting-edge SEOs that need more information to survey their positioning chances.

Metrics For PPC?

This feature can help eCommerce sites. In case you’re exploring a niche you need to venture into you get both keyword ideas for organic traffic and an estimate of how hard it will be to run a paid campaign.

These features are not rebels, It comes with Google’s data packaged next to their keyword suggestions.

but it will help you research a niche when you have all the information as a package.

Regardless of whether you don’t have an eCommerce site, you can get a fundamental estimate of how much cash affiliate promoting can bring for a specific keyword.

SimilarWeb Market Intelligence

The Rank Tracker

With Long Tail Pro you can track your Keywords ranking overtime.

A workaround is to reorder the keywords you’re ranking for since this field upholds numerous entries.

But still, SEMRUSH does all of that for you.

Furthermore, in case you’re simply beginning, you might not have a list saved anywhere. Be that as it may, you can get really supportive insights about your keywords ranking.

You can see a decent outline, and you get important progression metrics on individual keywords:

It’s anything but anything you wouldn’t have the option to find in the Search Console. It’s anything but somewhat better bundled. However, you can get data on your opposition’s keywords and backlinks.

What’s more, here’s the place where any type of automatic indexing would help since you can’t figure your opposition’s top-performing keywords.

Yet, you can blend Long Tail Pro in with a free research tool like SimilarWeb and you’ll have the option to track their Google favorites.

SERP Analysis

SERP Analysis is probably the best feature of Long Tail Pro.

keyword research tools will either have a ton of data on your SERP, where case they’re somewhat harder to explore. or on the other hand, they’ll attempt to make a simple to-utilize interface, and slash a ton of highlights en route.

You get the perfect tool from Long Tail Pro. Just insert a seed keyword to track it’s SERP.

For newbies, this might be overpowering, however, there are a lot of measurements that assist you with investigating a SERP. You can’t simply believe the SEO trouble score for keywords.

Below are the metrics Long Tail Pro will provide you:

Domain Keyword Competition – The general score for the domain measuring the wide range of various measurements.Trust flow – The backlink profile of the page

Citation flow– The number of citations to the page

Domain TF & CF – Trust Flow and Citation Flow, but for the domain

External Backlinks – The number of backlinks to the page

Page Ref Domains – The number of unique domains that link to the page

Root Ref – The number of domains referring to the root domain

Indexed URLs – The number of Indexed URLs of the target domain

Internal links – The number of internal links

Yes, this is a lot of data to organize and analyze but Long Tail Pro provides a customizable dashboard by which you can include fewer metrics.

The number of indexed URLs can give you a thought of that site’s substance size.

All things considered, it’s a useful tool in the event that you need to figure out which keywords from your waitlist are the most beneficial.

Backlink Analysis

Backlink analysis is an extra component(add-on feature), which isn’t the best pricing model (more about that in a piece).

Be that as it may, in the event that you need to check it out, you can contact support about it, and possibly they’ll toss some free test slithers for you.

If you have the add-on, simply add a domain and check the measurements. It’ll show the numbers from the SERP analysis, and rundown every individual backlink:

Incredible to know how your competitor is getting along, particularly since you can enter a particular URL and see the backlinks to that particular page.

However, SEMRUSH and Ahrefs does that automatically, at no extra cost.

Truth be told, their framework is way better. You see the backlinks to a particular page in the keywords idea dashboard. Regardless, Long Tail Pro can help you launch the effort cycle for external link building.

Pricing And Support

In many instances of this Long Tail Pro Review, we compared Long Tail Pro and Ahrefs or SEMRUSH, so it’s not out of the question we do a similar with regards to pricing.

Long Tail’s most costly plan is less expensive than most Ahrefs memberships:

On top, you have more leeway while exploring keywords. Long Tail Pro’s Annual agency plan (Top plan) allows you to investigate 2500 keywords per day, while you just get 100 keywords per day for similar cash over at Ahrefs.

If you like to have a monthly subscription, Long Tail Pro will cost you between $37 and $147 each month. That is somewhat more than your normal keyword research tool.

Besides, their backend support is great. They have a huge knowledge center, webinars and they run on Intercom, which means you’ll be able to quickly browse their support center. They could improve the response time (it’s about an hour now) but it still works if you’re not under time pressure.


Long Tail Pro makes it easy to find keywords, analyze the Google search page and get accurate metrics like search volume or keyword competition.

However, if you’re an experienced SEO, Long Tail Pro is definitely worth adding to your toolset if you don’t have a subscription to a tool like Ahrefs or SEMRUSH already.

If you’re a beginner, I’d suggest just to take the free trial and give a shot. you can also get money back within 30 days.

It may be what you need to find the best keywords. But you’d still be better off with something like KWFinder.



Why your Keywords Must Be Organized

If you have finished the keyword research process, it’s a good idea to go through the spreadsheet and remove any irrelevant or duplicate keywords.

As I’m not sure about you.

But when it comes to keyword research, I get super excited.

I come across a great keyword and I’m like, yeah, let’s talk about on the spreadsheet.

I’ll come across some more keywords.

They’ll get added.

It goes on and on and on.

And before I know it, I’ve got tons and tons of keywords on my spreadsheet.

which, as you can imagine, makes your life a little bit harder when it comes to reviewing all the data as the more keywords you have, the more data you have to review.

Remove Irrelevant Keywords

So it’s always best practice to just clean up the spreadsheet and make sure that all the keywords you have on it are indeed relevant to your website.

keywords : getseoguide

So, for example, without even scrolling, I can see an irrelevant keyword right here on row 27, ” travel yoga mat, Amazon “

Now, there’s search content behind this keyword obviously relates to Amazon.

If someone types in ” travel yoga mat Amazon ” then they are looking for a travel yoga mat that is sold on Amazon.

As we all know, Amazon, then this is not really a good Keyword to have on a spreadsheet as it’s not relevant to our website.

So let’s go ahead and see if we have any other keywords which reference the word Amazon.

keywords : getseoguide

So to do that is very easy.

  • Just go over to our filters again.
  • change that to containers.
  • simply enter the word Amazon.

And as you can see, we have a few more occurrences of keywords that mention the word Amazon.

keywords : getseoguide

So all I’m going to do is simply delete these from our spreadsheet as like I said, these are not relevant.

Then let’s go back and clear that filter.

And that should have removed all the keywords which mention Amazon and exist on that because we have clear gaps in our row.

So just blank rows with a keyword was initially and that’s really good.

And again, it’s kind of the same process.

You just go for your keywords, see which ones are relevant and which ones are not relevant, and simply get those removed from a spreadsheet.

Remove Duplicates

keywords : getseoguide

Now, when it comes to removing duplicates, the thing I like to do is go to the top of the spreadsheet, make sure you go to data, and then filter by A to Z.

And what this is going to do is show you all the keywords in alphabetical order.

And any time you see a duplicate keyword, you simply just remove it from your spreadsheet.


For example, I can see a duplicate on rows 26 and 27 and Hislop Yoga Matau, let’s go ahead and delete one of those.

Scroll down and see if you can find any more.


These look pretty similar, but a little bit different.

We’ve got two cheap yoga mats.


So again, let’s delete one of these and hopefully get the idea here.

You just go through all of your keywords and remove all of the duplicates.

Now, this applies to your theme types as well.


So where we have towels, you can see we’ve got tons of keywords.

It would be exactly the same thing, filter by A to Z, remove any duplicates that you have.

So we’ve got better yoga mat out here and we’ve got it here again.

So of course we need to remove one of them so it’s no longer a duplicate and go for the same thing for all of your tabs.


And of course, check the tabs as well to see if you have any relevant keywords such as Amazon, maybe keywords like this Australia.

Maybe you’re not targeting Australia, maybe you’re based in the United States and you only serve the United States.

So if that is the case and this is obviously going to be an irrelevant keyword, so it is really important to do.

Please do make sure you take quite a bit of time going through your keywords as is going to make your life so much easier when it comes to doing the SEO.


How to Use Google Auto-Suggest Feature

When it comes to finding keywords for your Web site.

One method you can utilize which is completely free is Google auto suggest.

yoga mat

So you’ve probably seen this before you’ve gone onto Google and you’ve typed in something like cake.

Because we all have a Cake Right 😊.

And you can see Google is suggesting other keywords which is related to what you typed in.

So in my example, I’ve typed in the word cake and Google is suggesting these other keywords such as cake recipe, cake box, cake stand, delivery, mix, baked, tins, pops, and even in a mug.

So these are all keywords which Google deems relevant to what I’ve typed in.

So you can actually use this to find tons of keyword ideas for your Web site.

if I follow suit with my yoga example and type in yoga.

You can see I’ve got a yoga mat, yoga poses, yoga for beginners, yoga near me, yoga pants, which could be a really good one.

And one I didn’t initially think of but the key to getting this right is to make sure you type in your keywords slowly.

so you don’t wanna go into Google and just type in yoga mat for example.

You have to type as Letter by letter.

yoga mat

So yoga M for Matt.

We’ve got yoga mat yoga matters, yoga music, which is another good one.

We’ve got a yoga mat bag.

Let’s type in it ‘a’ and we can see we’ve got yoga mat eBay, yoga mat Tesco.

If you type in a ‘t’ on the word mat, yoga bag again, you’ve got yoga mat again at the top, Yoga Mats UK.

Let’s type in a yoga mat and do a search for that and what’s really good to know as well. if you scroll to the bottom of the page you’re going to see this section right here.

yoga mat

Searches related to yoga mat.

These are additional keywords that again Google deems relevant to what you search for.

So I’ve got Sainsbury’s yoga mats, yoga mat prime art which is a shop in the United Kingdom.

I’ve got yoga mat Sports Direct again which is another shop in the United Kingdom.

But we can actually go over to Google and type in a different keyword, yoga mat bags again scroll down to the bottom. searches related to yoga mat bags.

yoga mat

And you can see we have other keywords a yoga kit bag, which is one that didn’t come up in the first instance.

We also have a gym bag with yoga mat holder, which is a really specific keyword.

but essentially you can rinse and repeat this method to find tons of new keyword ideas for your website.

You can actually use this tool as well which is completely free.

#Additional Tool

yoga mat

It’s called and essentially it uses Google’s autocomplete feature.

So if I go over to the search bar and simply type in yoga mat.

yoga mat

Pick a country and then click search what this tool is going to do is to list out all the keywords, which are relevant to the keywords you just search for.

So you can see I’ve got a yoga mat on Amazon, yoga mats near me, a yoga mat and blogs, yoga mat alternative.

which is a really good one, yoga mat Adi Das, yoga mat studio.

Tons and tons of keywords as you can see we can scroll down we got up to five different pages.

The information on the right is normally going to be the search volume.YOu can see that they are all blurred out and this is a free tool.


You can always upgrade and go for the pro tool.but you don’t actually need to do it.

The keywords you’re seeing right here are the keywords that Google deems relevant and are keywords that people have typed into Google.

So we know these keywords has actually have some monthly search volume behind it.

but essentially this is a method you can utilize to find tons and tons of keywords that you can target for your Web site.



Why Keyword Research and the Intent Behind

What is a keyword ?

A keyword is simply a search phrase.

keyword : getseoideas

For example, if you went over to Google and typed in vanilla ice cream, the keyword would be vanilla ice cream, the entire search phrase, not the individual words.

So not vanilla or ice cream.

The keyword would be vanilla ice cream.

To be successful in SEO, you need to figure out what your potential customers would search for in Google to find your website and the service or product you offer.

If you go back to my previous example of yoga mat, let’s just imagine you have a website which sells yoga.

keyword : getseoideas

That’s one of the main keywords you would target would be yoga mats, as that’s the main thing you offer on your website.

Once you know what keywords you want to target, you can then optimize your website to increase our

keyword : getseoideas

online visibility for those keyword searches.

Understanding keyword intent:

keyword intent, sometimes known as search content, represents a user’s purpose for the search.

keyword : getseoideas

For example, if someone goes into Google and types in are yoga mats worth the money, then from the keyword, we can tell straight away that this person isn’t actually sure whether they need a yoga mat or not.

That’s a search, right?

Says all yoga mats worth the money.

So from this Keywood intent, we get two things:

  • One the person knows about yoga mats
  • They’re not sure whether they need a yoga mat

You could have got another keyword such as ” buy red yoga mat “

We can tell from this keyword that a certain intent is a lot more different.

The person typed in buy red yoga mat.

which means:

  • They already know that they need a yoga mat and they’ve gone even further.
  • And they need, which is a red one.

So if you have a website selling red yoga mats and someone typed in buy red yoga mat.

Then they land on your page showing red yoga mats and the person is most likely going to buy one if the price is right.

However, if someone types are yoga mats worth the money, then they land on the same page showing red yoga mats.

The person probably isn’t going to buy.

The person still needs convincing, understanding the difference in search intent will make a massive impact on your SEO campaign.

Essentially, when you understand the buyer intent, you can make sure the page the person lands on is relevant to what they typed in and will result in more sales and a much better user experience.


What is SEO and Why is it Important?

What is SEO?

SEO stands for search engine optimization and is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.

organic traffic is any traffic that you do not pay for.

So here’s an example from Google.

As you can see, I went over to Google and I typed in a yoga mat, and from that keyword, I’ll get multiple listings on the page.

The first type of lesson I get is what we call the Google shopping ads, which is this big section up here.

You can tell it to the ad, as it says, sponsored in the top right-hand corner.

Below that, we have another ad as it says, ad right there.

And then below that, we had the organic listings.

So when you optimize the website correctly for ratio, you’re going to appear in the organic section.

But why is it so important?

SEO is super important for numerous reasons.

If I go back to my example, I just showed you a yoga mat.

If your business provides yoga mats, but your website does not show up for a search of yoga mats, then you’re missing out on a ton of sales.

While paid advertising, social media, and other online platforms generate traffic to websites, the majority of online traffic is driven by search engines.

On top of that, organic search results cover more digital real estate, appear more credible to savvy searchers and receive way more clicks and paid advertisements.

For example, over US searches, only 2.8 percent of people clicked on paid advertisements.

That statement alone should tell you why and how important is.