It has been said that Google is driving traffic to my website by sending the appropriate “driving” keywords to my site.
Google and their ad network Ad Words have become the go-to program for businesses to advertise their products and services online. In fact, there are many businesses that depend on the revenue generated by Google’s Ad Words.
This revenue is generated through pay-per-click advertising, resulting in long-term organic traffic to a website.
How does Google do this? They are employing a sophisticated keyword program that targets relevant words or phrases that best describe the products and services they offer.
This kind of targeting is not done by say, the professional Internet Marketing Association, but rather by the actual individual Internet Marketers who manage the websites.
For example, if I were a customer searching for a “lawyer,” the same targeted keywords would be used as an Ad Word for my particular business.
If you were to run a search for these keywords, you would get a list of websites targeting these specific keywords. This makes it possible for Google to target you to the right kind of website with the appropriate advertisement, resulting in traffic.
When someone clicks on an advertisement that matches what he is looking for, Google sends him to the website or page that Google determined was the result of his click.
In this scenario, he did not click on a website because he was interested in the ads, but Google determined from his clique that this person was most likely interested in the lawyer. Google has made AdWords one of the most effective marketing tools available.
Is Google Driving Traffic To My Website, an AdWord, a Result? Yes, Google is using AdWords to increase a website’s traffic and profitability.
The question to answer is how. What factors go into drawing traffic to a website?
Google uses several factors when determining where to direct a visitor to a site. One of the first factors they use is what we call an anchor text.
The anchor text links to a website by using keywords that are relevant to the website. For example, if I wrote an article on dog grooming and listed my website’s keywords, I would be using the words ‘dog grooming’ in my anchor text.
The more relevant the keywords to my website, the better. This is what makes AdWords one of the best tools to increasing a website’s traffic and profits.
Google’s AdWords system is based on competition and placement. You have to place higher in Google’s search rankings to get more traffic to your website.
What does that mean to me as a website owner?
Well, if you make sure your site is using the correct keywords, your website will appear at the top of Google when someone searches for what you’re selling.
Now imagine all those potential customers finding your website. Chances are good that a large percentage of them are going to click on your AdWords advertisement to see what you’re all about.
This is what I refer to as ‘driving traffic to my website.
AdWords is one of the best ways to increase your website traffic and profits. Google AdWords is also one of the easiest ways to get your website noticed by those in your target market.
If you truly want to benefit from using Google AdWords, make sure your keywords are used consistently throughout your advertisements and website content.
There are two main ways that you can use AdWords to benefit your website. The first is to buy targeted CPC on Google. This way you will only pay for clicks made to your website.
You are the advertiser and you decide what percentage you want to pay for each click. This method is great because you have complete control over the words and phrases you are using in your advertisements.
The second way is to build your own website using Google Webmaster Tools and Google Content Network. By utilizing these two tools you can generate a ton of traffic by building your own site with keywords that you know your visitors will be using.
Your site will be driving traffic to you and not Google’s AdWords system. Just like the system, this method of driving traffic will not bring you cash overnight but it’s long-term traffic that will eventually lead to more profits.
This method is also easy to set up and you don’t need any special equipment. All you need is a hosting company and Google AdWords.
You have two options to drive traffic to your website. Which one will work for your business is completely up to you.
If you’re a little bit slower than others in your market and you want to start immediately then I would suggest buying your CPC for your Google AdWords campaign and start optimizing your site.
Remember, the earlier you start driving traffic to your site the more cash you can make.
Conclusion
One of the big questions that have been bugging the Internet marketing community for quite some time now is “Is Google Driving traffic to my website?”
I’ve used many different types of search engines to get traffic, and while some do better than others, none seem to magically get me any traffic without me having to do anything!
However, it does take work! I’m sure you’re familiar with that. In fact, you may have heard this before but let me re-iterate: Yes, it does take work!
So what is Google doing to drive traffic to your website?
In a nutshell, they are using Google Analytics to track which keywords and phrases are being used to find your website.
They have also created toolbars for webmasters to use to analyze their site’s traffic as well. All of this information is then collated into useful insights about how to increase visitors to your website, and what keywords people are finding your site associated with.
However, there is one question that always pops up: Exactly how many people are visiting your site?
Google keeps no statistics regarding this question, and they don’t appear to be publishing any information on this topic either. In fact, they don’t even show you how many people are finding your website! Really, it’s hit or miss.
However, I have noticed that Google is starting to crawl more websites!
This is a good thing for a website owner because it means they can crawl more websites to see which keywords are converting for them. It also means that they have far more traffic than they did before.
Hopefully, this means that the people who visit your website are happier, and more likely to stay longer, which will hopefully result in them buying from you!
So, if you are wondering “How is Google Driving Traffic to My Website?”
I would say it’s quite varied! It varies depending on the website owner, and how they are driving traffic to their website. However, you can use this information to optimize your website.
By looking at traffic statistics, you can find out where you are ranked in Google’s eyes, which will increase your chances of ranking higher.
Of course, if you are looking to generate a lot of revenue, or you just want to improve the volume of traffic to your website, then you need to know how to increase your rankings in Google’s eyes.
This is done by signing up for AdWords, which is similar to Google AdSense, but instead of paying for each visitor, you are only charged when a click occurs.
Your AdWords account can be set up very simply and after making a few payments you will gain access to Google’s tools for tracking your AdWords campaign.
With these tools, you can identify your best keywords and find out what AdWords campaigns are bringing you the most traffic.
From this information, you can fine-tune your website and increase your traffic volume, all from the comfort of your own home.
