It’s time for a quick power-up.
Here’s a refresher on what your customers are expecting when they buy one of your info products, such as the calls you are taking right now.
This article will also explain what samples you can give away for free while keeping the important ones for when someone has actually paid for them.
This is going to be a short episode showing you one of the best ways to sell your info products, your online course.
Our strategy is to pick free samples to give away and a testimonial to sweeten the deal.
But what is the best way to reveal a part of your course without revealing too much?
Reveal too little.
And people think you are stingy or you don’t really have a good cause and they end up not buying, reveal too much and people think they can do it themselves without your help and they end up also not buying.
Well, let’s first start with what people will get if they do buy your course.
Here’s one of the most effective ways to teach your course once someone has paid for it.
There are four steps.
- One, explain how you learned or earned the knowledge to create your system, to explain the strategy involved in your system.
- The what of your system?
- Three, explain the tactics involved in your system, the how of your system, and for the present case studies of others who have used the system to achieve sequential results.
For example, if you were teaching an American football play, course:
One, you have to explain where your football experience came from.
Maybe you played in college or served as a coach to you.
Two, Explain the overall strategy of the game, the what of the game, the general rules, and how to play it to your advantage.
Three, you explain the specific tactics of the game, the how of the game, the specific plays that get you the points to win the game, and for you, present famous games in history, and explain what strategies and tactics different teams used to win championships, experience, strategy, tactics and case studies.
That’s what someone is paying for when they buy your course.
But what do you do for someone who is considering your course?
What samples should you give away to prove this is the right product for them?
The key is to teach them the what, not the how.
That’s why we reserve step three, the how the tactics of our system for those who buy our course, the rest we can give away as free samples.
And it just so happens that the three steps that are left are what we give away in our three-course contents.
OK, let’s create those three right now.
These will be the free samples that get people excited about buying your product.
One thing to keep in mind is that it should not be a lot of work because first, each video should only be about five minutes long.
Since they haven’t paid for the information yet, people’s attention will drift.
Five minutes is enough time for you to provide enough value.
And second, all the content is already created.
You already created your course.
You just need to go in and find five minutes of content related to the topic and edit it.
Hey, why not use our email marketing academy as an example?
Let’s say we are trying to sell this course that you are taking right now.
The first topic of our course content, very one is about how you learn or earn the experience to create your system.
In this case, I will talk about my past email marketing experience, how I learned copywriting, the mistakes I made in the past, how I learned that the best way to write emails and make money from them is to have a system.
How I experimented with different systems, threw away the parts that didn’t work, and kept the ones that did in order to come up with my own system.
First, the five-part email marketing system was born and that’s the end of the first video.
The second topic for our course content video, too, is about your system.
What are some of the strategies your system is using to achieve results?
Why is it a new opportunity at this point?
Please don’t be afraid to review your system.
We are teaching them the what, not the how.
For example, if we were at the beginning of this course and I just showed you this diagram, would you be able to take it and use all the strategies without my help?
No, not really.
Even when I take the time to explain what each part of the system does, like what the strategy for the warmup sequence is or the strategy of the lead magnox sequence.
If I explained all that to you, would you be able to take it and write your email sequences without my help?
No, not really.
I still haven’t given you my templates yet or explain how the templates work and the strategies and the persuasion sequence used in it.
You see, don’t be afraid to review your system, your framework, knowing what the strategy is not enough to achieve results.
Your potential customers still need to know the how the tactics.
In our second-course content video, we talk about our proprietary new opportunity system or framework, the up sequence, the lead magnet sequence, the newsletter sequence, the reset sequence.
In sequence and why everything works together to build relationships and help you sell your products through email.
And for our third and final topic for our correspondent, Video three is about a case study of you or your student or client using this system to achieve results.
It’s best to use a testimonial here for social proof, but if you don’t have one, you can always use yourself as a testimonial.
For example, I can talk about how I use this system to increase the open rates and click-through rates of my emails by a certain percentage.
I can talk about how I use the newsletter email to gauge people’s interest and sell them on a flash sale making X dollars, or how I use the engagement sequence to get a certain percentage of inactive subscribers to be active again.
Even though we are explaining how we are using the system, we are not really giving any secrets away.
The audience is getting excited about our new opportunity, but they can’t just watch our three videos and start getting results.
They still don’t know how to implement our training and that is what gets them to finally buy our course when we open it up for enrollment.
OK, so the action items in this episode are to create your course content video one, two, and three.
Remember, it should only take you about a day at most to do this.
If it takes longer, you are doing too much.
All the content is already created for you.
Course, just pick out parts that are relevant and edit them into three five-minute videos.
The first content video is how you learn or earn the system you are selling.
The second content video is the main strategy used in your system.
The third content video is a case study of someone, including yourself, who has used the system to get results.
Let me know if you have any questions.
OK, good luck.