It’s time to power up, you will understand just what gets people to open your emails and you will also get an email template guide at the end, of high converting subject lines that you can start using right away.
The biggest secret to getting people to open up your email is also one of the simplest.
When I started using this strategy this blew my mind on how simple it was and yet it was so effective.
The secret is to sell the right thing at the right time.
Your subject line sells the open your body copy, sells the link and your landing page sells the opting.
That’s it.
Simple, right?
But guess what?
So many marketers overcomplicate things.
They try to do more than what each row was intended for, and it just doesn’t work out.
You see, each row has a purpose.
The subject line only has one purpose, and that purpose is to sell the open.
Its only goal is to make you open the mail.
That’s it.
One of the biggest mistakes you can make when writing the subject line is to try and make a sale in the subject line.
Have you gotten these in your inbox before?
One hundred dollars if you buy now or get product X plus bonuses today only.
Did you want to open the mail when you got the subject lines?
No, absolutely not.
They are trying to sell you something even before you know what it is and it gets so annoying and that’s why you will ignore their emails.
The subject line’s only purpose is to sell the open after someone opens your mail.
What does the body copy do as we will learn in future episodes where I will give you many templates to work with the body?
Copy only has one purpose too, and that purpose is to sell the link.
The main goal of the body copy in your email is to convince your subscriber to click on the link in the mail.
That’s it.
And when someone finally clicks on the link and reaches your landing page, that landing page has only one purpose as well, and that is to sell the thing to convince the person to enter their information or enter their credit card number.
Now you can see how straightforward email marketing can be, right?
It’s effective and makes things a lot easier.
OK, let’s get back to the subject lines of your emails and give you some good examples later on in the course, when we write specific email sequences to get people to engage uptime or by, we will have specific subject lines to use in those situations.
But right now, this is a great way to familiarize yourself with why people will want to open emails from you.
If you went on Google and search for good subject lines, you will find thousands and thousands of ideas, but I don’t think that will be helpful to you.
What we need to do is to have a focused and effective list to draw our ideas from not just creative subject lines, but lines that are proven to work, lines that actually got the most people to click it.
These are a collection of the most popular and effective subject lines used in various businesses today, organized by emotional impact.
There are seven categories for inciting emotion in your contacts’ inbox, and they are vanity shortcut, greed, fear, deadline, funny and personal.
Their only job is to get you curious enough to open their email.
Vanity’s subject lines are ways to capture people’s attention by appealing to their need to be liked and accepted by others.
Examples include age-defying beauty tricks.
Are you part of the top five percent and three reasons why your competition hates you?
My favorite is your butt will look great in these workout pants.
This was the subject line used by our leggings company during the summer sale.
They got a lot of options because it was bold and in your face.
Who doesn’t want their butt to look good when working out shortcuts?
Subject lines are for people who want a quick solution to the problem without doing much work.
Since human beings are lazy by nature, this is a great way to capture attention.
Examples include Stop Guessing.
Here is a diet that actually works the fastest way to getting followers on social media or learns a language with only ten minutes per day.
My favorite is Snag My New Step-By-Step templates.
It sounds so casual and helpful.
Definitely sounds like a quick solution to a problem.
Oh, by the way, don’t forget this snag this PDF at the end of this episode, OK?
Greed subject lines are used to bring out the inner shopaholic people’s promises to a great deal is the name of the game.
Examples include one thousand leagues for five dollars, save hundreds, and stock up before the current madness or a little luxury without a huge price tag.
My favorite is Hot Freebie Alert.
Ten free gifts.
You pick two.
I like it because you already feel like a winner.
This email promises gifts that you can pick out yourself, making the online shopping experience more interactive.
Fear subject lines work great when you know your customer’s persona, you know what they desire most and what they fear most, this insight helps you to get them to open your mail.
Examples include the truth about online marketing.
Are you a victim of blank and the skill?
Every copywriter should know, but most don’t.
My favorite is why Blank is keeping you stuck.
It calls out a specific problem that your customer is having and warns them about the state that they are in, which is stuck.
How do you get unstuck?
You have to open the mail to learn more deadlines.
Subject lines help to push the customer over the edge and finally make that purchase.
These lines only work if your audience cares about your products.
This is why it should only be used after you build up a relationship with them.
Examples include a two hundred dollar discount gone in three to one earn double rewards today only and urgent.
You got one day left to watch this.
My favorite is Don’t Get Left Behind.
The three most effective secrets to blank are spoken directly and call out the fact that they are about to be left behind and follow up with three secrets that they don’t want to miss.
Funny subject lines are a hearted way to get open.
It promises a fun and entertaining read as long as you deliver on your promise, your audience will
continue to open emails with funny subject lines.
Examples include abracadabra.
Yup, I said it.
Content is king and queen.
And this email is not about Facebook.
At Winky Face.
My favorite is Swipe Right on me.
For those who use the dating app Tinder, this would be a funny subject line to get in their inbox.
It’s playful and filled with personality.
A great way to introduce yourself if you have a sense of humor.
And lastly, personal subject lines are one of the best ways to connect with your subscribers.
The subject line hints that you understand what they’re going through, and you’re about to tell them a little story about how you can relate.
Examples include people will think I’m crazy, but this is a little embarrassing and moving on from a bad breakup, I can help.
My favorite is the name.
Are you having a rough day too?
This line is so personal as if your best friend is sensing there’s something wrong with you and ask if they can help you as long as you really understand your customer’s pain points.
This subject line is a great way to connect.
Here are the action items in this episode.
Remember your subject line cells, the open your body copy cells, the link, and your landing page cells the opt-in.
Download and print out the twenty highest open subject lines PDF and get acquainted with ways to appeal to your customer’s curiosity.
As long as you use these lines within these seven emotions during categories, your email open rate should improve immediately.
