Welcome to our last major engagement sequence at this time, we are asking our active subscribers to engage by filling out a survey.
Some people just love giving you their opinions and this is a way for them to do so.
Just don’t spend too much time creating a survey for them to fill out, OK?
The survey itself should take no more than two to three minutes to complete, and it should be free for you to create.
In fact, the top three choices for creating surveys are by using either Google Forms, SurveyMonkey, or Typeform.
I know there is a lot of other software out there, but once again, don’t spend too much time on this.
Our primary goal is still to get them to click on a link to do the survey.
It also works wonders if you have a little prize to encourage participation.
Something small, like a thirty-dollar gift card to three randomly selected winners will go a long way and increase the number of people who click and participate in the survey.
The format of this template is similar to the secret gift engagement template, except here we have five emails in the sequence.
- The first email tells your subscriber that you notice they have not opened your emails lately and give them a highlight of your most popular posts in the last month.
- The second email asks them to fill out a survey so that you can better serve them.
- The third email reminds them to fill out the survey if they have not already.
- The fourth email asks them to edit their contact info to make sure you have their best email on file.
- And the final fifth email gives them the survey results so as to reward the participants with the outcome of the survey and to also announce Prizewinners should you choose to hand out the prizes.
Now let’s dive right into the templates so I can show you some highlights.
I will try to keep this brief and cover things that stand out.
Engagement survey email.
One of five is just like the first email of the secret gift template.
Just make sure when you are giving a highlight of your last month’s most popular posts, you don’t actually link to them making the reader feel like they really did miss out from not reading your emails.
Email two or five is where the survey sign-up starts, but we are not telling them that we are doing the survey just to get them to engage.
Instead, we ask, are you stuck with something, or what is the biggest problem you are having?
We say every year about this time I do a survey to find out how I can best serve my community, which is you.
What will you like to hear more about?
Tell me here.
And then we link to our survey below.
As an optional incentive.
We can choose to give three lucky winners a gift card as a thank you for participating email.
Three or five becomes more personal.
You can tell from the subject lines.
We are asking them, can you help, please?
I need your help, please.
You have a moment.
You have to be pretty cold-hearted to not respond or at least open the mail with those subject lines.
We remind them why we are doing this survey.
Nope, it’s not to get them to engage, but to make sure they are being heard.
They are getting what they want.
We say I have been working hard to create more valuable articles, blog posts, videos, or training for you.
But I want to make sure I’m giving you the content that you want and we capitalize the word you.
This is strategic because we are saying, hey, this survey is for your benefit.
We are creating content for you.
So don’t you think you should tell me what you want?
Very reasonable, right.
We finish up this email by saying, so can you do it now while I have you here?
This keeps things casual and friendly.
They are helping out a friend and helping themselves email.
Four or five are asking them to update their contact page.
An important part of the message is reminding them how valuable it is to be on your list.
We say by keeping your contact information up to date, you’ll continue to receive trending news and info that’s personally handpicked by me to ensure your success.
We are basically letting them know, hey, there is a lot of information out there, but not all of them are helpful.
The emails that we send out to our list are personally handpicked and filtered by us.
Someone with experience for free.
Oh my God.
Where are you going to get another service like that?
Wake up and start appreciating the privilege to be on your list.
And finally, we reached email five of five.
This is an email that’s often omitted by marketers and it’s a big mistake.
You can’t ask people to do a survey and not give them the results of the survey.
These people are human beings with feelings.
They need to be reminded that their opinion, their efforts to participate matter.
It’s like if your government asked you to vote for your favorite president and after you voted the government.
Doesn’t even tell you who won the election.
How would you feel?
Would you ever vote again?
Anyways, this last email picks out the top three questions from the survey, and it shows the results of what people said.
An important thing to do is to tell your subscriber what you plan to do with the information you gathered.
This also makes the participants feel like they made a difference.
By doing this, we are showing them that we actually care about their answers and not just doing it as a formality.
Finally, if you choose to give out prizes, it’s important that you announce to everyone the winners.
You don’t have to give out the full name of the winners, but at least the first name and the last name initial.
This will build trust that you do what you say, that someone actually did win the prizes.
It will also make people who didn’t participate in the survey feel bad for not taking part.
OK, we just finished writing the survey engagement sequence.
At this point, we are done with trying to making active subscribers try to engage again.
Now you can start separating the Reactivates subscribers from the one who still continues to ignore you if you are upset about the people who still refuse to engage.
There is one more option as a last resort, and I call it the final notice sequence if you want to use that to try to convince these people one last time to engage.