We all know what type of keyword our website appears for on the second and third page of Google.
it’s time to work out how difficult it will be to get our website onto page one for those specific keywords.
This process is called keyword difficulty analysis.
which is essentially where we figure out just how difficult it’s going to be to rank for a specific keyword to work out the keyword difficulty.
We’re going to use a free Google Chrome extension called, MozBar, to find their extension you need to do is go over to Google and search for Mozbar Chrome extension.
It should be the top result.
Once you give it a click, you should see a page that looks similar to as above, which is offered by Moz.
And obviously, the Chrome extension is called Mozbar, which is one word.
So once you found the extension, you need to go ahead and add that to your Google Chrome.
Now, it’s important to note as well that you do need to sign up for an account to use this extension, but it is completely free to sign up.
And for those who don’t already know, Moz is actually another SEO software company, pretty similar to Semrush,.
Although I found the information and the data that so much provide to be far more accurate.
However, I’m a big fan of the algorithm.
Moz uses to determine keyword difficulty.
So this is what I primarily use Moz for.
And once you have the Mozbar chrome extension added to your browser all you need to do is go over to Google and simply carry out a search for a keyword that you would like to target.
So in this instance, I’m going to be using the keyword yoga mat.
Now, once Google has returned the results, I want to go over to my Mozbar Chrome extension and simply give it a click until it turns blue.
Now, what this is going to do is going to overlay two metrics to the organic results.
It’s really important to note that it will only add metrics to the organic results and not the paid ads.
As obviously what we’re looking at now is all to do with SEO, which appears in the organic section.
So as you can see, it’s pulled in two metrics.
The first is what we call P.A, and the second is what we call D.A.
P.A stands for page authority and D.A stands for domain authority.
So page authority essentially tells you how authoritative and how powerful the specific pages, the one ranking in Google and the domain authority tells you how powerful and just how authoritative the overall website is on a whole.
So when it comes to keyword difficulty analysis, what I like to do is look for websites that are on page one that has a page authority or domain authority of below 25.
And the reason why I say the figure of 25 is because 25 isn’t actually that hard to reach, especially if you carry out a really comprehensive SEO campaign.
Just to give you some context or actual agency website clickslice.co.uk
Having a page authority of 31 and a domain authority of 25.
So these numbers aren’t that hard to achieve at all.
And all the way I’m going to teach you on this site is the same essay that I’ve been doing on my own agency website.
So if we analyze the websites we have on page one for our keyword yoga mat, you can see we’ve got a page of 35 for the website in position one.
One, you’ve got a domain authority of 50.
And just to clarify it, both of these metrics page authority and domain authority, are actually calculated out of 100.
So the higher these numbers are, the more difficult it is to outrank these websites.
And these websites are going to be really, really authoritative.
So in position to we have argos.co.uk, which has a massive domain authority of 89 and a page authority of 49.
So again, from the first two websites we see, it’s not really good signs.
If we scroll down, we have Amazon Domain Authority, 94 Domain Authority 69 for the decathlon and Women’s Health Mag Domain Authority 88.
So again, tons of more massive websites.
We’ve got really high page authorities as well, 51, 48 over 39.
If we keep on scrolling down to the bottom of page one, you can see is pretty much the same thing.
We’ve got another massive domain authority of Seventy-Seven.
We’ve got another domain authority of 94.
Again, really high page authorities as well.
So as you probably already figured out, ranking on page one for this keyword yoga mat is going to be really difficult and it’s going to require a lot of resources.
So let’s look at another keyword now and we’re going to use this keyword example, non-slip yoga tor UK.
So if we scroll down to the organic results and have a look at the two metrics, you can see that the website position one is Amazon.
Again, they have a page of Faraji of 48 and the main authority of 94.
So again, a really big website.
However, if we keep scrolling down, you can see we have a lot less competitive websites on page one for this keyword,.
we’ve got YogaBliss.co.uk, which is in position to yoga, has a page authority of 28 and a domain authority of 31.
So both the numbers are whereabouts where we want to be.
This is a really good sign to see when you’re doing SEO and gives you a strong indication that if this website can get onto page one.
And above all, these other websites below it, which has really high domain references, then just goes to show that if you carry out a really good SEO campaign, then you can also run above these websites, too.
And what’s even more reassuring is if you scroll down even further, you can see we have a few more weak websites on page one as well.
We have buy-new.co.uk having page authority of 18, domain authority, 18 as well.
So again, another really good sign that we can also rank on page one for this keyword.
If you keep on scrolling down, see what else we have.
We have another website at the bottom of page authority 19 and the main authority 24.
So essentially, when it comes to analyzing the competition, all we’re trying to do is find websites on page one that have even a page authority or domain authority of below 25.
As long as you see that, then it’s a thumbs up and I recommend you go ahead and target that keyword.
Now, bear in mind, if you are more experienced and you know quite a bit about SEO, maybe you’ve been doing it for a few years.
And you just feel more confident, then feel free to go for more difficult keywords.
Just bear in mind, as keywords, a more difficult by nature is going to take you longer to rank on page one and you’re going to require more resources.
