The correlation between page speed and rankings.
How many times have you searched for something on Google click to resolve.
I then had to wait ages for the page to load.
I’m pretty sure he’d just raise your hand way in ages for a page to load isn’t fun at all.
9 times out of 10.We all end up getting really bored and going back to the search results to find another Web site.
Google’s young page speed is exactly the same.
Google doesn’t want slow road and websites on page one as it results in a poor user experience which if you think about it makes complete sense.
If everyone using Google has to constantly wait ages get information then eventually people end up going elsewhere and using another search engine such as being for example.
If everyone did that then let people spend money on running Google ads as why bother when the majority of people are using another search engine.
Google needs to ensure Avon has a great user experience when using their platform as it’s in their best interests.
One of the things that can cause a bad user experience is slow Web sites.
As a result Google has been tackling this for a while now site speed has been a direct ranking factor.
Since 2010 Google has also confirmed this in a Webmaster Central blog.
The general rule of thumb is that Web site should load of in three seconds.
If your site takes longer to load than free seconds then it can have a negative impact on your rankings.
This is why it’s super important to ensure you have a fast loading Web site in the next video I’ll show you how you can test the Web site speed to figure out if you are above or below that free second figure.
How to test Web Page Speed
So now you understand the importance of pagespeed and the magic number is three seconds.
It’s time to figure out how long it takes your website to load.
So you can do this very easily using a free online tool called GTmetrics.
Head over to GTmetrics and you land on a page it looks similar to this one you’re on his page one to simply enter your Web site into this box at the top and then click analyse.
However before you do that I just want to share if you approach it.
If you actually sign up and create a free account you can actually change your browser location.
so your browser location is basically location this tool is going to test your site speed from.
So let me finish it.
As he told us in the US and currently the browser location is set to Vancouver in Canada.
So this won’t be a true reflection of how long my site takes a load and what I want to do is change it to the right location.
Like I said if you create an account you’ve actually change your location.
I’m going to check it anymore.
So once I’ve done that I’m not gonna worry about the rest.
I’m simply going to click analyse so what GTmetrics is going to do now.
As you can see the information is now populated and it’s another site.
2.6 seconds to load.
So that is really good as it is below three seconds and we have nothing to worry about.
This was actually really good as well as it tells you what you’re doing really well and what you can work on.
So essentially when you see ‘ A ‘ :
It means 100 percent.
so for example enable compression you’ve got 100 percent on this recommendation.
Nothing to do here.
So all my files are compressed which is really good.
They’ve given me a 100 percent for that however if you show it to the top.
You can see there are an average of A grade.
So I wouldn’t really worry about these because I’m well off in three seconds.
However if your site time is maybe eight or nine seconds.
The we would different look at the things you can do to improve.
However like I said it’s not really an issue as this site does load fast and another protip as well as you want to retest it.
I would say another two times so try and get free figures for your Web site as sometimes information can be a little bit inaccurate.
if you test it three times and then take the average that will give you a true reflection of how long it takes for your site to load.
So I’m going to retest is now just make sure I’m still around about the 2.6 seconds.
So now we’ve got 1.8s seconds of page speed near to 2 seconds.
I still well under three seconds do one more retest just to make sure the last number is still going to be under three seconds.
Again the more times you test it the more library information is going to be.
so I do recommend you test it at least three times.