I always wanted to say that these sequences are used to encourage your inactive subscribers to become active again from experience.
I found that the best way to do that is by either giving them a secret gift and not tell them what it is or ask them to do a survey with a chance to win a prize.
That is why we have two templates for this type of engagement sequence.
This article will be taking you through the secret gift sequence.
The gift could be anything of value that’s similar to a lead magnet, a template, a cheat sheet, a guide checklist and etc.
Here’s the procedure for using this template.
- First, go into your email service provider and create a new list and give it a title such as Engagement Campaign.
- Second, set up your autoresponder with the four emails in this template, day zero will be email one.
Day one will be email two day two will be email three and day three will be email four then using this template, write out the four emails to be used in this list.
- Third, go into your mailing list and sort your list by people who have not opened your emails in 30 or 60 days.
You can do this also for people who have not clicked the link in your emails in 30 or 60 days.
- And fourth, once you sort it out, all the inactive members move them to the new list that you have just created where your autoresponder will start running and sending them the four emails day by day.
Now, all that’s left to do is to write those four emails.
Let’s do it.
So there are four emails in this sequence.
- The first mail tells your subscriber that you notice they have not opened your emails lately and gives them a highlight of your most popular posts in the last month.
- The second mail tries to bribe them to engage by giving them a secret gift.
- The third mail reminds them of the secret gift again and warns that if they don’t engage, you will unsubscribe them from your list soon.
And the fourth mail asks them to edit their contact info to make sure you have their best email on file.
OK, let’s go into each of the emails with a little bit more detail.
There are some things I want to point out to you to make sure you know exactly what we are doing and why we are doing it.
Email One of Four
For engagement Secret gift, email one of four you notice. we use subject lines that are pretty personal, asking them if they are OK.
Normally a person who receives these emails with those subjects will open them, wondering who is asking them if they are OK.
We start an email by telling them.
We notice that they have not opened or clicked our emails for a while now.
We then give them a highlight of our most popular articles, videos, training, tips, or hacks Last month.
We list a couple, but it’s important to not actually link to the content.
We need them to know what they have missed, but not be able to access it.
A sense of loss will be triggered.
If they really want to read those articles or videos you have sent, they will have to dig through their emails to find them.
A small but still important part of the email is to remind them why they subscribed to our list in the first place.
We say you subscribe to my list because you wanted the benefits of being on your list and I want to make sure I exceeded those expectations.
We end the email by letting them know we have a secret gift for them and they will have to wait until tomorrow to get it.
Email Two of Four
Email two of four starts off by stating the exact number of days since their last engagement with our mail.
The number doesn’t have to be exact, but the effect it creates is to emphasize that you noticed saying, Hey, you haven’t opened my mail in sixty days is more firm than saying, hey, you haven’t opened my mail in a while.
We remind him that they are part of your community and you are willing to give them a secret gift for their continued involvement.
We let them know that the gift has a monetary value, but don’t tell them what it is.
This is important.
Do not tell them what the gift is, because remember, we are creating enough curiosity to make them click the link.
Email Three of Four
Email three of four is a reminder about the secret gift.
But instead of appealing to their desire for the gift, we appeal to their reason.
We say it’s been a while since you clicked on any of my emails to make sure this is still a valid email address.
I am offering to give you a valuable gift by literally just clicking on the link.
We continue by saying if you are still there and interested in being part of my community, then there is no reason not to click.
This basically makes the choice of clicking the link an absolute no-brainer.
We, however, and the mail by giving them a warning.
If you don’t click the link, I will assume that you are no longer interested in getting my emails and I will have to unsubscribe you from the list soon.
Email Three of Four
Email for of four in the sequence shifts gears a little, instead of pushing our popular posts in the last month and our secret gift to them, we simply ask, what is their best email address?
We say since 25 percent of people change their email addresses annually.
It’s possible that this isn’t your best e-mail anymore.
You know, the one that you check every day.
Since you are reading this, can you take a moment to update your contact info with the best, most current email address?
And we link to the edit contact page.
That’s the secret gift engagement sequence.