It’s power-up time.
We are going to write your fan filter, reset email, then filter.
That sounds pretty cool, right?
But what does it really mean?
Well, there is a rule in marketing.
If you want someone to do something like click on a link, you need to give a specific benefit to why they should do it.
Like if you are running a Facebook ad, you need to tell people exactly what they will get when they click on your ad, such as they will get a free template or a free guide when they opt-in.
The same principle applies to emails.
If you want someone to click on the link in your emails, you need to tell them the specific benefit, what they should expect when they click the link.
However, there is usually a group of people on your list who will click on a link that you send them without being told a specific reason or benefit for doing so.
They will simply click on this mystery link.
Just because you said so.
Because they are your fans.
That’s why this actually happens to me all the time.
I sign up to a lot of successful marketers’ email lists and I sometimes get emails like this one.
They write, Hey, they’re my friend.
I just released a brand new video for you that will help you regardless of where you are in your online journey.
Go check it out here.
You probably noticed that this email is super general and vague, but guess what did I do?
I clicked on the link.
I didn’t have to.
The marketer didn’t tell me what’s the benefit of clicking, but I still clicked it anyways.
Because I like and trust the person.
That’s why he usually posts great content and I trust his recommendations, sometimes even without thinking.
Now it’s time to find out who your fans are.
And we do it by using this simple template so simple that are lots of people underestimate its power in filtering out your fans from your regular subscribers.
Our strategy is simple.
Instead of giving a specific benefit for clicking a link in our email, we go general.
In fact, we barely even give a good reason to click it.
We are basically testing which one of our subscribers will click the link without a certain benefit given for our email.
One or two we simply write How have you been?
I want to show you something cool.
If you are interested in your niche as much as I am, I’m pretty sure you’ll like it.
Check it out and let me know what you think.
So simple that you probably want to ask me.
So what if someone clicks or doesn’t click?
This strategy is used by events marketers because they know how valuable it is to be able to separate their fans from regular subscribers.
A regular subscriber will only do something if you give them a specific benefit for doing it for your fans are different.
Your fans will do surveys, review your products, give testimonials, reply back to your messages, share them and do pretty much anything you can think of because they are a fan of you and your brand.
Because of their high engagement rate, they should be given special treatment on your lists.
These are the people who will help grow your business and influence.
Want to get more views and likes on your YouTube videos.
Send a link to your fans and see your views grow.
Want to get a testimonial of your new product?
Send a copy to your fans and they will happily do a review for you.
Since they are your highest engaged audience, your new product launch or promotions can be sent to the first to get maximum engagement and sales.
You can now see how useful it is to be able to know who your fans are.
And that’s what makes this a power grab episode, even though the template itself is simple and short.
And once you send out the first email to see which clicked on your link, you can start to segment out the subscribers and put them on a new list, and send them this second email.
This email, two of two basically tells them that you appreciate them for being part of your community and gives them a sincere thank you.
OK, so every once in a while send out a fan filter, email to segment your list from regular subscribers to subscribers who always open and click on your links, a.k.a. your fans.