Does SEO increase sales? The short answer: Yes! SEO is very important for any business looking to succeed online.
By investing in SEO you will go higher up the search rankings, which will ultimately see you bringing in more targeted web traffic, who hopefully are eventually converted into paying online customers.
However, how much can you realistically expect this traffic to raise your bottom line?
This is just one of those many ‘how long is a penny’ questions in SEO. Let’s put it in simpler terms: SEO is not a ‘one size fits all’ solution to increasing your rankings.
Different businesses have different needs and goals when it comes to their online presence. Organic SEO is not just about putting your website ahead of your competitors.
In fact, this approach actually works against you and the goal you are trying to achieve. It is not only about increasing your traffic rankings and therefore profit, but also ROI (Return on Investment).
Many people have the misconception that SEO increases sales because of driving targeted traffic to their websites. This is simply untrue. You cannot just put a website ahead of your competitor in search engine rankings.
You must aim to create a competitive edge that other dealers will find difficult to match with their own websites.
For example, it makes no sense at all to try and boost your traffic ranking by filling your website with irrelevant or useless keywords. If you do so, you may actually end up hurting your business rather than helping it.
If you wish to increase sales and improve your ROI, you need to work smarter and not harder.
The most important aspect of SEO is creating organic search engine optimization content that will be highly beneficial to both you and your customers.
While you certainly can use pay-per-click advertising to boost traffic and raise awareness of your online store, you will not benefit from such an approach if the people who click on the ad do not have any intention of making a purchase. They are merely clicking an ad so that they can access your free information.
By building organic search engine optimization content around key phrases and online shopping cart options, you will attract visitors that are already interested in your products and services.
They will not only be highly targeted traffic, but they will also be potential customers. The challenge is to ensure that they are not only interested but also willing to take the action necessary to make a purchase.
For example, if you run an eCommerce store selling shoes, you would want as many shoe-buying customers as possible to click on your Google AdWords advertisements.
To ensure the best exposure to potential customers, you need to make sure that the search results returned from your Google AdWords campaign include only those specific keywords that will maximize your chances of attracting buyers for your product line.
One common question regarding organic SEO and driving more traffic to your online dealership is how to select the right keywords to target. The most important factor is relevancy.
Keywords should be related to your business and website content. The relevancy of a keyword can increase your website’s visibility in the search results for specific key phrases.
For example, if you sold tires, you would want to optimize your Google AdWords advertisement for something like “tying up a tire,” “repairing a tire,” or “laying down a new tire.” These keyword suggestions will make it easier for people to come across your online dealership and will ensure that your dealership is visible to them when they do a search.
A final question that many small business owners ask about increasing brand awareness through Pay Per Click advertising is how their AdWords campaigns compare to traditional pay-per-click efforts.
Organic SEO techniques help to ensure a higher return on investment by driving relevant, highly targeted traffic to your website, while offline PPC techniques can sometimes be ineffective.
An ad like “click here” may generate some traffic, but the conversion rate may not be very high. In contrast, with organic search results, the majority of traffic is directed to your website, which ensures that you will receive a high number of qualified visitors.
This will ensure that your website receives regular traffic, which improves your brand awareness and makes it easier for potential customers to recognize and buy your products.
It is clear that the answer to the question “Does SEO Increase Sales?” can be dependent upon whether you are using organic traffic or PPC. If you are developing an eCommerce store, then organic traffic is the preferred method because of the large number of potential visitors that can be identified and contacted.
However, if you are just starting an online store and have not developed one yet, PPC may be the more appropriate option for increasing your online sales.
Conclusion
Does SEO increase sales? This question is on many websites because many websites are owned by people who have no idea what SEO even is.
If you do an internet search on “SEO”, you will get a lot of results, and some of them will make you gasp in shock. The results of SEO are very important, but not in the way most people think.
In some instances, traffic may increase dramatically. In others, it might not even budge very much at all. There are no guarantees either, which means that SEO can be looked at as a carefully calculated gamble. It’s an investment, not an expense.
So, does SEO increase sales? In many ways, yes. SEO increases your web content’s rankings in search engine result pages (SERPs). In other words, it increases your website’s chances of being listed in the top five or ten results for a particular key phrase or keyword.
If your keywords and web content are highly specific, then they won’t appear on the first or even second page of search engine results.
The goal of good SEO is to get your site listed high enough so that someone looking for your product or service will see it.
A good SEO strategy accomplishes this by using targeted keywords on your web pages and PPC ads and backlinking your web content to your main website. This backlink gives your company credibility, which builds trust. Trust is a key element of converting traffic into paying customers.
Does SEO increase sales? In a way that is difficult to measure. One of the biggest indicators of an increase in sales is the amount of money a visitor spends on a particular item or service. Search engine optimization strategies attempt to influence visitors’ buying decisions.
Marketing managers can set objectives for conversion rates, that they want to achieve through paid advertising or marketing and using PPC advertising and PPC ads to achieve those goals.
Then the question becomes: How much impact does marketing management have on a company’s bottom line?
An effective SEO strategy should enhance your web page’s conversion rate. A solid understanding of SEO requires that you know what terms your customers are typing in to find the information or products your company provides.
Using a keyword tool, you can analyze your keywords to determine their competition and their effect on search engine results.
Then you can choose the best keywords for your target market based on their popularity and the search volume a keyword has generated. Good SEO is only as good as the effort put into it.
