It’s easy to write content about sports, celebrities, gossip all those sexy topics it’s so easy to write content about.
But what if you’re in the blogging industry.
how do you write content?
let’s say auto insurance or even life insurance.
who wants to read articles about life insurance.
you know what you can write amazing content about boring Industries and today I’m going to teach you that.
I once had a client called myinsure.com and Raj We want more backlinks, we want more traffic, we want to do content marketing.
how can you help us and I remember it’s really hard I don’t think you can write anything that’s going to go viral on life insurance.
I’m like you may think so but I disagree with that he’s like all right give it a go.
so I started doing some research I went to sites like Reddit and typed in terms like life insurance, quickly realized nothing really interesting on Reddit about life insurance.
When I started typing in related terms around life insurance such as money, death, and then I found a ton of ideas.
one of the ideas was about things you didn’t know about death and I was like hmm let’s take this concept and expand upon it for a blog.
And created an article about it and one of the interesting facts was when someone dies their actually conscious for another 10 to 20 seconds that’s one example of the facts I explained in and you didn’t know about death right.
just think about that you’re talked to a loved one. they pass away it sucks I know that. I hope that doesn’t happen to you but it probably will happen to everyone in this world.
And they pass away but did you actually really know that they’re still conscious and they can hear and understand you roughly 10 to 20 more seconds.
There’s a ton of interesting facts like that for blog.
Even how roughly a hundred people a year die by chewing a pen, that’s crazy right that actually shows the pen is mightier than the sword.
so you sites like Reddit and buzzsumo to type in terms and and keywords related to your field and it’ll show you what’s popular you can also do this with Quora.
This will all give you ideas for any industry that you’re in just because something is boring doesn’t mean there’s not content around it.
I remember a year ago I was trying to install a bidet in my house.
I always wanted one and I’m like why would I pay a plumber to install a bidet.
how hard could it be to install a toilet.
so I Googled, how to install a bidet. You know what I did not even find one relevant article that taught me how to install a bidet.
I wish I did I end up paying someone to do it for me.
but if I found an amazing article not only what I read it.
I would have shared it out.
That’s boring but yet is informational, educational.
people who like blog love that kind of stuff.
you don’t have to create sexy content to do well you just have to create content that educates, teaches to do while.
so if you’re not sure what to write about.
Use Buzzsumo, Quora, and Reddit for blog.
The type in keywords related to your space, will all give you ideas. if someone has an article like:
list type of articles, that breaks down 10 ways or 12 ways to do XY and Z within your space.
just make sure you expand upon it and create an article that has 50 ways or hundred ways by going above and beyond.
Your article will also do well even if you’re in a boring industry.