Why Keyword Research and the Intent Behind

What is a keyword ?

A keyword is simply a search phrase.

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For example, if you went over to Google and typed in vanilla ice cream, the keyword would be vanilla ice cream, the entire search phrase, not the individual words.

So not vanilla or ice cream.

The keyword would be vanilla ice cream.

To be successful in SEO, you need to figure out what your potential customers would search for in Google to find your website and the service or product you offer.

If you go back to my previous example of yoga mat, let’s just imagine you have a website which sells yoga.

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That’s one of the main keywords you would target would be yoga mats, as that’s the main thing you offer on your website.

Once you know what keywords you want to target, you can then optimize your website to increase our

keyword : getseoideas

online visibility for those keyword searches.

Understanding keyword intent:

keyword intent, sometimes known as search content, represents a user’s purpose for the search.

keyword : getseoideas

For example, if someone goes into Google and types in are yoga mats worth the money, then from the keyword, we can tell straight away that this person isn’t actually sure whether they need a yoga mat or not.

That’s a search, right?

Says all yoga mats worth the money.

So from this Keywood intent, we get two things:

  • One the person knows about yoga mats
  • They’re not sure whether they need a yoga mat

You could have got another keyword such as ” buy red yoga mat “

We can tell from this keyword that a certain intent is a lot more different.

The person typed in buy red yoga mat.

which means:

  • They already know that they need a yoga mat and they’ve gone even further.
  • And they need, which is a red one.

So if you have a website selling red yoga mats and someone typed in buy red yoga mat.

Then they land on your page showing red yoga mats and the person is most likely going to buy one if the price is right.

However, if someone types are yoga mats worth the money, then they land on the same page showing red yoga mats.

The person probably isn’t going to buy.

The person still needs convincing, understanding the difference in search intent will make a massive impact on your SEO campaign.

Essentially, when you understand the buyer intent, you can make sure the page the person lands on is relevant to what they typed in and will result in more sales and a much better user experience.


What is SEO and Why is it Important?

What is SEO?

SEO stands for search engine optimization and is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.

organic traffic is any traffic that you do not pay for.

So here’s an example from Google.

As you can see, I went over to Google and I typed in a yoga mat, and from that keyword, I’ll get multiple listings on the page.

The first type of lesson I get is what we call the Google shopping ads, which is this big section up here.

You can tell it to the ad, as it says, sponsored in the top right-hand corner.

Below that, we have another ad as it says, ad right there.

And then below that, we had the organic listings.

So when you optimize the website correctly for ratio, you’re going to appear in the organic section.

But why is it so important?

SEO is super important for numerous reasons.

If I go back to my example, I just showed you a yoga mat.

If your business provides yoga mats, but your website does not show up for a search of yoga mats, then you’re missing out on a ton of sales.

While paid advertising, social media, and other online platforms generate traffic to websites, the majority of online traffic is driven by search engines.

On top of that, organic search results cover more digital real estate, appear more credible to savvy searchers and receive way more clicks and paid advertisements.

For example, over US searches, only 2.8 percent of people clicked on paid advertisements.

That statement alone should tell you why and how important is.