It’s time to start our email marketing journey, if you already have an email responder then it’s great, otherwise please select an email service provider and sign up today for an email marketing service where all your contacts will be housed.
It is where you can send them newsletters and other responders, which are automatic emails and sequences when someone opts into your list.
There are so many services available these days, but the four most popular are get-response, Aweber,
MailChimp and constant contact.
It really doesn’t matter which service you choose, they all do the same thing.
The most important thing to look for when choosing a service is to look at their list size pricing.
You will be charged based on how many contacts you have.
As your business grows, you will have more and more people on your list and you will be charged accordingly.
At this moment, you can see charges of twenty dollars per month for up to five hundred subscribers and get response charges of 15 dollars per month for one thousand subscribers.
These rates will change and these services have different promotions all the time.
The good thing is they all offer a free trial.
So my suggestion is to do some research and pick one to try out for a few days.
If you like it, then switch to their quarterly or annual billing cycle to save some money.
Since you just started building your list, you can get a basic plan and upgrade as you go.
Just make sure not to pay more than twenty dollars per month when you have a small list.
Oh, one more thing to watch out for.
Please don’t be distracted by all the bells and whistles and features that each service is promising you.
Some include landing page builder’s sales, funnels, webinars, and design templates.
We won’t be using them in this course.
A lot of these features are time wasters and may even hurt your e-mail.
Open rates such as if you have a flashy template that is graphic-heavy, a lot of times it actually goes into the spam folder of your contacts because their email system will think it is spam.
So be careful when using extra features that are not necessary.
Remember, simple is always better.
Once again, please don’t spend too much time picking out a service, sign up for a basic plan, start using the free trial.
