Can it manage to you that on the internet and inbound marketing is moving quickly – like nearly light speed?
Let’s drift way back in time in only one area – social media marketing. Keep in mind “good old days” way back in 2009 when, in terms of a mainstream marketer’s focus, only Facebook and twitter really mattered?
The number of social networking channels to a minimum of consider tracking these days continues to grow to feature Google and YouTube. Oh, and please include LinkedIn. And add Pinterest to the list.
As you think of sorting out and prioritizing your company’s social networking channels alone, you begin to learn why a little advice or external expertise could be helpful.
Cue the online marketing company, a rapidly growing phenomenon in the digital marketing ecosystem. If you raise your head from the screen, you’ll start to see them everywhere.
What follows are five reasons why digital marketing agencies are booming – but this list could easily grow by another 10 or 15 items.
Given the volume of different digital channels and tactics emerging, a lot of companies don’t have resources to pay each one of these programs.
An agency look at specific objectives and help prioritize which channels to concentrate on. Simply because they generally have a methodology for evaluating numerous client-types, prioritization of programs is an area where they can be supporting more companies per week.
Marketing has become like medicine: few generalists, lots of specialists.
Marketing prior to web 2. was (relatively) easy. Programs were a short list including direct mail, events, print ads, and if your budget was present, some “above-the-line” marketing campaigns like radio and tv.
Today companies are looking at email, SEO, PPC, SEM, inbound marketing alternative party content, all social media channels, daily deals, webinars, infographics, slideshare, etc. No one person is most likely the expert of all the those digital marketing channels because the industry grows more granular and specialist-driven.
Within this environment, agencies provides expertise for specific channels or build a program that is a rifle shot with a target market as opposed to a spray-and-pray shotgun blast.
social-media-globeCompetition today is coming in most shapes, sizes, and locations.
Just before the Internet era, competition was often right down the street. Today, competition is not really confined to location.
A given company could possibly be fighting 50dexmpky global competitor concentrating on localized search within their home metro area or region, or want to get with their competitor’s home turf.
Agencies, simply because they work with multiple clients, have the capability to keep their knowledge current and competitive tactics razor sharp. These quick-witted skills are increasingly valued, because in today’s industry, a business is either the predator or even the prey.