Archive for the ‘SEO tips’ Category
OK, let’s say you want to do a SEO campaign to increase rankings; according to Search Ranking Factors (by SEOmoz), you need links and internal SEO (optimizing your web site); what’s more important is that the links are much more important than internal SEO (for rankings, about 80% of the importance goes to links, and only 20% goes to the links themselves);
OK, so how to get links? A good solution is: Back Link Service (a service by Linkvehicle.com).
What’s good about the service?
- They have a vast range of web sites you can buy links from;
- Their services have been ranked by others as of good quality (they’re still on the market, aren’t they?);
- You can get targeted traffic to your web site, not only benefit from the links;
- It’s fast – in a matter of a few days you can get real results;
- The bloggers to have to freedom to write about anything they want, within some limits (you can say, for example, to write only positive things);
- It’s quite a brand, and you can trust them for a good service; Google them for details;
- They have a team of SEO experts on board.
How about you, how do you feel about this?
In movies, a lot of times things are simple – the bad guy does the bad thing, the good guy does the good thing; in books, it’s the same; you get some hints on who the bad guy is and you feel attracted to good (most of the times).
Yet, in real life, things tend to get more complicated; I try to do good; but sometimes, social norms give me the hind that I’m evil & twisted, and what seem to be wrong doers are actually the good guys.
Partially, this can be explained (see I liked this book: “The Lucifer Effect: Understanding How Good People Turn Evil” by Philip ZIMBARDO – Get a result now!); but it’s more than this, it’s not just social & norms; what the answer is – life is complicated.
I don’t claim to know the answer, I just want to point out that, sometimes, doing good makes you the bad guy; in SEO and not only.
I do feel bad for some of the ethical things I’ve done (or, at least, this is how I consider them to be).
Dorin BOERESCU had the following tip at his presentation at GPEC: most of the online stores in Romania don’t do upselling (Wikipedia) &/or cross-selling (Wikipedia);
What they currently do is answer a few basic questions about product availability, delivery, costs;
What they should do is offer suggestions (we don’t have X product, but product Y has similar capabilities, for a better price; we don’t have this product on stock, but would you be interested in our best selling product for the requested category, which has these advantages and is in stock? do you know an extra battery for that video camera is only X lei? do you know a photo camera works best with a tripod?)
We do need more upselling.
In my opinion, an Internet marketing company should provide more than one type of service – from SEO to PPC services, from online PR to reputation management, from social media presence to ad planning.
You can see the services of such a company here:
As you can see, more than one service provided by one company; so, as a first tip – more than one service is required for a holistic experience as a company. +Continue Reading
Dorin BOERESCU had the following tip at his presentation at GPEC: scarcity sells; you can have different types of rare items:
- Limited time frame for an offer (buy until 23:59 today!);
- Limited quantity (only 3 left);
- Pick your audience (we only sell to …);
- Unique product (only us, in the whole universe …);
- Exquisite conditions to get an item (you have to do something, you have to pay a price, you have to put yourself on a waiting list);
Scarcity sells; just have a look at collectible luxury items – you can only buy them for a certain time frame, they are in limited quantity, they are very expensive; lots of conditions to get an item.
Apple sells expensive and unique products (only they …).
Dorin BOERESCU had the following PPT:
at his presentation at GPEC.
The main idea?
If you are an online store, you should make an effort to provide online customer support for more than 9-17; strive to have someone online to answer request after 17:00; see the above graph for the reason behind this.
(idea by Bryan EISENBERG at GPEC) Rather than having one idea and perfecting it, you should focus on having lots of ideas, trying them all, and focus on those that give you the best results;
You can easily apply this in SEO, by trying to figure what solutions for SEO work best.
So, try a lot => chose the best ideas => focus on them.
So, what do I like about DataFlurry.com? (in 10 SEO ideas) +Continue Reading
Let’s say you have the following keyword: ”Winter tires”;
How should you get links to this keyword? +Continue Reading
There are a lot of solutions for SEO services; what I think works best is over delivering results.
It’s not easy, and it’s not pleasant; “why should I work more than requested?”
Let’s put it like this – if you want, one time, a client, you need to work and deliver; if you need that client to work for you and promote you, and sell your services, you need to do more than this – you need to over deliver.
I find it that the best SEO service providers do this thing; you may say “Hey! The best SEO service providers also have some of the highest prices on the market”; I think that’s the trick – you can do both – ask for good money and still make your business partners feel they are receiving more than they are paying.
It’s not easy; SEO is all about hard work, lots of knowledge, insights & due to the uncertainties in the SEO world, some luck.
Do keep in mind that over delivering, in the SEO world, may be the best option to deliver.
Let’s talk about RankPay, an SEO company who has helped hundreds of web sites to rank for thousand of keywords. +Continue Reading
For the following links:
how about putting some ads? +Continue Reading
Let’s take a group of web sites:
What’s so great about the “About us” page they all link to? +Continue Reading
Let’s say you own a web site about tires, with various products:
How to promote brands on your web site? +Continue Reading
Let’s say you need to check the links to a web site; how to do it?
- The best solution - Register for Google Webmaster Tools (you need to control ownership of the web site) and you can see in there about 80% of the links that Google “sees” linking to your web site;
- The quickest solution – Search with Yahoo! Site Explorer (it only shows you 1,000 links to your web site, be them old or new, nofollow or dofollow, on the same web site or on different web site, important links or not; but it’s a fast way);
- The optimal solution for checking on the competition – If you can’t control ownership of a web site (your competition, for example), the best solution is Open Site Explorer (register for a free account and start exploring; it may see some links which Google might discard, it may not see a lot of the links that Google sees, but it’s a relatively good solution);
- The extreme solution – check out this article (and this one) for other in-depth solutions for checking links.
Hope it helps.
Hello,
You will find below the presentation “Optimizarea conținutului unui site” / “Optimizing the content of a web site“, held by me at the session “Metode SEO in afiliere” / “SEO methods in affiliate marketing”, organized by2Parale at Bucharest Hubb, on October 5th, 2011 and photos from the event. +Continue Reading
At the latest edition of Lumea SEO PPC, Doru PANAITESCU said something similar to:
When you do a training, if you want to keep people’s attention focused on you, stop the projector screen; turn it black and focus people’s attention on you.
Cool tip! Simple & useful.
Let’s take a travel blog:
What content can one post on such a blog? +Continue Reading
Have a look at these web sites:
They all belong to a network of web sites; and they’re connected one to another; how have they done it? +Continue Reading
