• HotNews.ro – Actualitate
• Stiri – stiri online, stiri TV, stiri video, stiri mobil | REALITATEA.NET
• Ziare, Revista presei, Reviste, Stiri locale – Ziare.com

, you will notice something like this: VIDEO / AUDIO / LIVE TEXT.

There is a lot of emphasis on interactivity (VIDEO / AUDIO / LIVE TEXT). Sure, correlation does not imply causation, but I think it’s safe to assume the following logic:

• Video is better than
• Slideshow, which is better than
• Audio, which is better than
• Image, which is better than
• Text, which is better than
• Nothing at all.

I use this logic a lot when deciding what should one publish online. And the news web site seem to agree with me.

I get this feeling a lot – “Oh, I’m online, I promote an online brand, things should be online”.

To some degree, it’s true. Online is, in a lot of cases, a good investment for promotion, brand recognition, selling, cross-selling and so on.

What I do tend to forget is that, people don’t live online. Sure, me and others spend a lot of time online, but online is not the only place things happen.

Thus a conclusion:

• When promoting something, when selling something, when trying to push a message, always remember your customers don’t live only online, don’t buy only online and don’t get information from online media only.

• SEOgan: Sfaturi gratuite pentru seo, optimizare site, uzabilitate, ppc

5 tips from her & other advisers (including me)

• Take The 2012 State of Search Marketing Survey
• Please Help: Take + Share the 2012 SEOmoz Industry Survey | SEOmoz

Why?

• It helps the industry.
• It may answer you some dilemmas (like clarifying things, like finding out new things – see the SEOmoz survey).
• You may feel better for helping the world.
• Your input is very much welcomed.

@randfish any opinion on which SEO plugin for wordpress is “best”? (IF there is good content and if not)

— Aly & John (@hopandjaunt) January 24, 2012

, said:

I’m a longtime fan of Yoast’s WordPress plugins. They’re powerful, flexible and nearly easy enough for beginners (at least, with a little light reading). He also keeps them updated regularly and allows for some of the cool, new functionality like rel=author (to be fair, you can do this without the plugin, too).

So: WordPress Plugins – Free & Reliable – Yoast.

But why should you write?

• For SEO purposes (new content, new links to that content, updated blog, visitors, engagement).
• For branding purposes.
• (new!) For getting better at it. You should blog to blog better in the future.

1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.

(source - 10 Tips To Write Well From David Oglivy. | Rich Gee Group)

Yet, from time to time, I see this rule broken. People get into explaining the problem, and I need to understand the context.

Sure, it’s much more rapid to dive right into the problem and start with the assumption we’re all quick, fast, geniuses, experts in the field.

But more often than not, the time gained won by not explaining the problem is lost someplace else.

As a conclusion – in SEO and other fields, when you want the problem solved, first state it clearly.

That said, if you do nothing else, have a blog you update religiously every week (or every day if possible), occasionally targeting keyword phrases for SEO, and get accounts on Facebook/Twitter/Google+ where you share your posts. It doesn’t work for everyone, but it’s a content+social strategy that often yields consistent rewards. (source – Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz)

So, at a minimum, you should at least have a blog and promote it on social networks.

• A One-Stop SEO Bookmarklet to Quickly Review On-Site SEO | SEOmoz

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