Archive for the ‘SEO tips’ Category
If you open some major news sources in Romania:
, you will notice something like this: VIDEO / AUDIO / LIVE TEXT. +Continue Reading
I work a lot online, for three months I have been online for about 60 hours a week, on average, each week, as monitored by Rescue Time (Time Management, Productivity, & Project Tracking Software (Mac/PC) | RescueTime).
I get this feeling a lot – “Oh, I’m online, I promote an online brand, things should be online”.
To some degree, it’s true. Online is, in a lot of cases, a good investment for promotion, brand recognition, selling, cross-selling and so on.
What I do tend to forget is that, people don’t live online. Sure, me and others spend a lot of time online, but online is not the only place things happen.
Thus a conclusion:
- When promoting something, when selling something, when trying to push a message, always remember your customers don’t live only online, don’t buy only online and don’t get information from online media only.
You can try this here:
5 tips from her & other advisers (including me)
I think any SEO with some experience should take the following two surveys:
Why?
- It helps the industry.
- It may answer you some dilemmas (like clarifying things, like finding out new things – see the SEOmoz survey).
- You may feel better for helping the world.
- Your input is very much welcomed.
In a recent Q&A session (Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz), Rand FISHKIN (Rand’s Blog) referring to:
, said:
I’m a longtime fan of Yoast’s WordPress plugins. They’re powerful, flexible and nearly easy enough for beginners (at least, with a little light reading). He also keeps them updated regularly and allows for some of the cool, new functionality like rel=author (to be fair, you can do this without the plugin, too).
So: WordPress Plugins – Free & Reliable – Yoast.
There is a lot of emphasis on blogging for SEO purposes – The minimum thing every site owner should do: blog + social networks – Get SEO ideas!.
But why should you write?
- For SEO purposes (new content, new links to that content, updated blog, visitors, engagement).
- For branding purposes.
- (new!) For getting better at it. You should blog to blog better in the future.
It may look, at a first glance, that it doesn’t really matter how you write, you just need to write. I don’t think that’s true, for both humans and the search engines you need to write well. While humans are, for now, better than the engines at spotting what’s a good content and what isn’t, I would put more emphasis on writing well. Thus, the following 10 tips from David OGILVY come in handy:
- Read the Roman-Raphaelson book on writing. Read it three times.
- Write the way you talk. Naturally.
- Use short words, short sentences and short paragraphs.
- Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
- Never write more than two pages on any subject.
- Check your quotations.
- Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.
- If it is something important, get a colleague to improve it.
- Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
- If you want ACTION, don’t write. Go and tell the guy what you want.
(source - 10 Tips To Write Well From David Oglivy. | Rich Gee Group)
It may seem obvious – in order to have a problem solved, you first have to present it and explain it clearly.
Yet, from time to time, I see this rule broken. People get into explaining the problem, and I need to understand the context.
Sure, it’s much more rapid to dive right into the problem and start with the assumption we’re all quick, fast, geniuses, experts in the field.
But more often than not, the time gained won by not explaining the problem is lost someplace else.
As a conclusion – in SEO and other fields, when you want the problem solved, first state it clearly.
A bare minimum which every site owner should do, according to Rand FISHKIN:
That said, if you do nothing else, have a blog you update religiously every week (or every day if possible), occasionally targeting keyword phrases for SEO, and get accounts on Facebook/Twitter/Google+ where you share your posts. It doesn’t work for everyone, but it’s a content+social strategy that often yields consistent rewards. (source – Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz)
So, at a minimum, you should at least have a blog and promote it on social networks.
I find this bookmarklet: SEO to be most useful when I want to quickly-quickly find out SEO details about a page. I found about it from SEOmoz:
Go ahead, drag it to your toolbar.
If you want to find out more about what industries contributed to Google’s billion in revenues, you now may see an infographic at:
+Continue Reading
In order to do professional Search Engine Optimization, one has two main options, with two different perspectives:
- One is to get a lot of quality links. 80% in the importance of having good rankings in the search engine comes from having lots of good links. This is called external SEO.
- Another solution is to optimize your own web site. While this matters only 20% in the rankings, it’s much easier to get done (you own the web site) and to see effects. This is called internal SEO.
How can you do internal SEO? Well, you can read online blogs (SEOmoz, SEObook, SELand, and the list can continue), read books on SEO, do some trainings, get an expert on this.
But what I would suggest is having a web site audit for your web site.
I have done on my Romanian and English blog lots of SEO audits for web site. You can only view the public ones, there are still quite a few.
Conclusions? People love to know what’s wrong with their web site, and, generally, they apply what I tell them they should change.
I have a common template for an SEO review, I just follow it and make sure that everything is fine. I look on the web site, on various pages, I check the links, the hosting, the domain name registrar, and generally focus on doing a good job with this by looking at all the small details that make SEO good SEO.
Finally, one important note – take it outside. While you can learn to do SEO by bouncing up with problems, it’s much better to get the help of a professional company and let them do the hard work for you. They have much more experience in this, and, on the long run, it will save you money & time.
Strategy #1:
- Affiliate marketing:
- Blog agency:
And just tell them “Hello, we’re this & that & we want to sell ads”. Contact them and see what you get out of this.
Strategy #2:
Another strategy would be to go to companies that would be interested in your kind of visitors (banks in Romania, private medical services in Romania, stuff like this) and approach them directly.
In my opinion, the best method to do link building is: create great content. I find there are lots of good reasons for this:
- People will love your web site.
- Once on your web site, people will tend to link to it more, if they found a great content.
- Google probably has algorithms to detect (especially for English-written pages) how good content is. Google might have a look on your content and rate it – Good /Bad.
- People will remember you and might come back. Even if they do not become loyal fans, they might want to come back to your web site from time to time.
+Continue Reading
Hello, I’ve seen a pretty good infographic (created by AYTM) on SEOmoz‘s blog post about the price of SEO services. Here goes. +Continue Reading
The following infographic shows why great SEO services are rather hard to find, and thus, deserve to be expensive.
It’s one of the best infographics I’ve seen about SEO, showing tips&tricks on how to get a good SEO service (as a client) and how to avoid SEO selling mistakes (as a service provider). +Continue Reading
There are a lot of factors when it comes to SEO – from having a lot of good links, to making sure that search engines can crawl a web site fast & find what’s good about your content to make it rank.
But, to me, the most important & simple at the same time element is this – the title attribute. It’s simple, basic, and sometimes ignored.
The rules for it are simple:
- Less than 65 characters (with spaces);
- The targeted keyword(s) should be at the very beginning of the title;
- Put at the end of the title your brand name (or, if you’re a huge brand, right at the beginning);
- Don’t over optimize – don’t try to work with 6 keywords at once; for a regular page – 2 keywords maximum, homepage? OK, you can have 3, but no more;
- Don’t do keyword cannibalization – avoid optimizing more than one page for the same keywords;
Avoid having too many keyword synonyms – stick with the basics;
Do this, and you’ve easily done a change with a big impact for the search engines. The change has one of the highest ratio between results and efforts.
Read more on keyword cannibalization:
and on general title tag information:
Happy titling in the New Year!
Hello,
Sometimes I comment on other people’s blogs. From my experience, it’s best to read what others have said after you. There is more than one option to do so:
- (if the blog clearly allows it) Subscribe via email to comments on the blog post – I dislike this method because after two weeks from a message, further replies are irrelevant. I don’t care what people say 3 months after I’ve written something (1) and it’s also hard for me to remember the specific context I said something 3 months ago (2) and people don’t expect me to read & follow-up after 3 months (3).
- Let’s say a blog doesn’t have a “Subscribe via email to the comments” option. You can use the method below to generate the email subscription yourself, although it’s a bit complicated:
- You can subscribe via RSS to the comments of a specific blog post. If the blog author, hasn’t displayed it, you can usually find it with the method described here:
- (my favorite method) After I leave a comment, I copy the URL and create a Google Calendar event the following day (so, I will reply to any quick & intense comment left after my comment. I also create a Google Calendar event ~7 days after that specific day, so I will get most of later comments. If, during that time I get no reply to my comments, I stop checking the thread. If I do receive comments, I put subsequent reminders. I get a reminder for each event via email.
So, here goes – a best practice to commenting on someone’s blog is to follow-up.