Case study: how to make titles for a real estate web site?

We take a web site for real estate in Romania – Premier Service. How to improve the titles tags?Three examples:

• <title>Apartamente Brancoveanu – Premier – Compania imobiliara a Zonei de Sud.</title>
• <title>Apartamente Berceni. Vanzari apartamente Berceni. – Premier – Compania imobiliara a Zonei de Sud.</title>
• <title>Apartamente Oltenitei. Vanzari apartamente Oltenitei – Premier – Compania imobiliara a Zonei de Sud.</title>

What is already good about these titles?

• The titles start with the most important keywords – “Apartamente … something”;
• Plenty of keywords – apartments, sales, different areas;
• The title also has a brand name (Premier);
• The tag line is also there – “Real estate company for the South Area”;

What can be further improved?

• Shorter titles – you should avoid having over 65 characters per title;
• Avoid ending the titles with a dot; who does that in real life?
• Rather than wasting precious characters with ” – Premier – “, you could write: “: Premier” (remove unnecessary punctuation);
• Focus on the most important keywords, remove unnecessary words.

Hope this helps.